In India’s fast‑growing healthy snack industry, Shhe Foods stands out as a brand born from vision, courage, and deep connection to its roots. Founded by Syed Faraz and Shishir Shubham, the company began in Bihar with a simple yet powerful belief: “Local can become global.”

What started as a small idea in a town in Bihar has now grown into a recognized name, proving that businesses from small towns can create a big impact when driven by purpose and innovation.

👤 The Founders – Dreams That Began at Home

• Syed Faraz: Originally from Bihar, Faraz was working as a software engineer in Bengaluru, living a stable corporate life. Yet, he often asked himself: “Can I do something meaningful for my home state?”
• During his visits to Bihar, he noticed that farmers growing makhana (fox nuts) were not receiving fair prices for their hard work. This realization became the turning point.
• Along with his close friend Shishir Shubham, Faraz made a bold decision—he left his corporate job and returned to Bihar to build something valuable.

For them, Shhe Foods was not just a business. It was a mission to empower farmers, promote healthy eating, and put Bihar on the global map.

🍴 The Business Idea – Turning Makhana into a Modern Snack

Traditionally, makhana was seen as food for fasting or hospitals—healthy but bland. Shhe Foods asked a simple question: 👉 “Why can’t makhana become a trendy, everyday snack?”

Their answer was innovation:

• Introducing exciting new flavors
• Attractive, modern packaging
• Strong focus on health and nutrition
• Products designed for young, urban consumers

Through this transformation, makhana evolved from a “traditional food” into a cool, modern snack embraced by India’s youth.

Why Shhe Foods Is Different

Direct Partnership with Farmers

• Unlike companies that rely on middlemen, Shhe Foods works directly with farmers in Bihar.
• Impact: Farmers earn better income, while the company ensures fresh, high‑quality produce.
• This win‑win model strengthens rural communities and guarantees authenticity.

Purpose Beyond Profit

• Shhe Foods was created with larger goals:
  • Supporting rural employment
  • Promoting local development
  • Encouraging healthy eating habits
• This purpose‑driven approach helps customers emotionally connect with the brand.

Smart B2B Strategy

• Instead of rushing into retail, Shhe Foods first supplied products to other brands (B2B).
• This built trust, credibility, and experience before launching their own brand.
• The result: strong, stable growth.

Balance of Technology and Tradition

• The company combines traditional farming practices with modern processing machines.
• 🌾 Respect for heritage meets ⚙️ focus on innovation.
• This balance ensures authenticity while meeting modern quality standards.

Strong Personal Involvement of the Founders

• Even today, Faraz and Shubham are personally involved in:
  • Quality checks
  • Meetings with farmers
  • Customer feedback
• This hands‑on approach gives Shhe Foods a genuine human touch.

🌍 Vision – Putting Bihar on the Global Map

Shhe Foods dreams of:

• Making Indian superfoods popular worldwide
• Bringing healthy snacks to every home in India
• Helping farmers evolve into entrepreneurs

Their ultimate aim: whenever people think of makhana, they think of Shhe Foods.

🏆 Conclusion – More Than a Company, A Movement

Shhe Foods is proof that:

• Leaving a secure job can lead to meaningful success
• Global brands can rise from small towns
• Business and social responsibility can go hand in hand

Founded by Syed Faraz and Shishir Shubham, Shhe Foods is not just a company—it is a movement. It inspires young entrepreneurs to believe in their roots, embrace local resources, and build something impactful for the world.