Some brands are all about glitz and big marketing. Then there are those rare ones that are built with love, nostalgia, and pure passion — and that’s exactly what Nayher.
Nayher isn’t just another online store — it’s a homage to handmade traditions, a celebration of craft, and a tribute to all the little things our mothers and grandmothers used to make with their hands. Whether it’s crochet bags, cozy blankets, cute toys, or decorative pieces, every product carries a piece of heartfelt warmth.
The Founder: Aaba — From Homemaker to Entrepreneur
At the center of this beautiful brand is Ms. Chandraprabha Parihar, lovingly called Aaba by her family and customers. What makes Nayher’s story truly extraordinary is that Aaba started this journey at the age of 70 — proving that passion has no age limit.
Her journey began when she rediscovered her love for crochet during a trip to her ancestral home. What started as handmade gifts for family and friends slowly turned into something much bigger. With encouragement from her daughter-in-law Swati, she launched Nayher and shared her creations online. Orders began trickling in, then growing steadily — soon reaching customers not just in India but in countries like Australia and the UK.
What Makes Nayher Special
Nayher stands out because it’s not built around trends — it is built around craft, emotion, heritage, and community.
✔️ Handmade with love — every piece is crafted by skilled hands
✔️ Inspired by nostalgia — bringing back the magic of handmade treasures
✔️ Empowers women artisans — the brand provides opportunities and income to other women who craft alongside Aaba
✔️ Global reach — customers from around the world love their pieces
✔️ Warm, heartfelt brand story that connects emotionally with buyers
Product
The Nayher collection is both unique and practical, including:
- Cozy throw blankets
- Fashionable crochet bags and accessories
- Soft baby sets & toys
- Beautiful home décor items
- Stylish wearable crochet fashion pieces
All products are handmade with attention to detail — combining tradition with modern style.
Vision & Brand Meaning
Nayher’s vision goes beyond selling products. The brand holds a deeper emotional purpose — it’s about preserving the beauty of handmade craft, celebrating the role of women in creating homely memories, and inspiring others to follow their passions without limits.
The name “Nayher” itself evokes a sense of home, warmth, and handmade love — reminding you of the comfort and joy found in everyday handcrafted treasures.
Conclusion
Nayher is a beautiful reminder that some of the most meaningful brands are not born in boardrooms, but in homes filled with memories, patience, and love. In a world driven by speed and mass production, Nayher chooses to slow down — to value craftsmanship, emotion, and human connection.
What truly sets Nayher apart is not just its handmade products, but the story behind every stitch. It represents generations of knowledge, the quiet strength of women, and the idea that it’s never too late to start something new. The brand also stands as an inspiration for countless women who have talent but lack a platform — showing them that their skills matter and are worth celebrating.Nayher is for those who believe that products should have a soul, not just a price tag. For customers, it offers warmth, nostalgia, and authenticity. For artisans, it offers dignity, empowerment, and opportunity. And for anyone dreaming of starting small but meaningful, Nayher proves that passion, when nurtured with love, can grow into something truly special.
In every way, Nayher is not just selling handmade goods — it is preserving stories, emotions, and traditions, one handcrafted piece at a time.
