In a world where packaged foods often prioritize convenience over authenticity, FarmDidi stands out as a refreshing alternative. Founded by Manjari Sharma and co‑founded by Asmita Ghodeshwar and Anukrit Johri, FarmDidi is more than a food brand—it’s a social enterprise that connects rural women’s culinary skills with urban consumers seeking wholesome, homemade flavors.

The idea was simple yet powerful: empower women from villages to share their traditional recipes, while giving families across India access to food that feels like it came straight from their grandmother’s kitchen.

The FarmDidi Way

FarmDidi’s philosophy is rooted in authenticity, sustainability, and empowerment. Every product is:

• Handcrafted by rural women using age‑old recipes.
• Made with natural, local ingredients—no artificial preservatives.
• Designed to taste like home, not like a factory.

From pickles and chutneys to spice blends and snacks, FarmDidi celebrates the diversity of Indian kitchens while ensuring that every bite carries the warmth of tradition.

The Founders’ Vision

• Manjari Sharma, the founder, envisioned FarmDidi as a bridge between rural women and urban markets. She wanted to create a platform where women could earn, grow, and preserve their culinary heritage.
• Asmita Ghodeshwar and Anukrit Johri, as co‑founders, brought their expertise in operations, branding, and community building to scale the idea into a sustainable enterprise.

Together, they built FarmDidi not just as a food company, but as a movement to empower women and revive traditional Indian recipes.

Empowering Rural Women

At the heart of FarmDidi are the women who make it possible. The brand trains and supports self‑help groups across villages, giving them access to:

• Skill development workshops for food safety and packaging.
• Market linkages to sell their products beyond local bazaars.
• Fair income opportunities that uplift families and communities.

By turning home‑based cooking into a livelihood, FarmDidi ensures that women are not just contributors, but entrepreneurs in their own right.

Growth & Impact

Since its inception, FarmDidi has:

• Partnered with multiple women’s collectives across Maharashtra and beyond.
• Expanded its product line to include pickles, papads, spice mixes, and snacks.
• Built a loyal customer base that values authenticity and social impact.

The brand’s growth reflects a larger consumer shift—towards food that is clean, honest, and rooted in tradition.

What Makes FarmDidi Different

1. Homemade Taste – Products feel like they’re made in your own kitchen.
2. Women‑Led Enterprise – Empowerment is baked into the business model.
3. Cultural Preservation – Recipes passed down through generations are kept alive.
4. Sustainable Practices – Local sourcing and eco‑friendly packaging.

Conclusion

FarmDidi is more than a food brand—it’s a story of empowerment, tradition, and love. Founded by Manjari Sharma with co‑founders Asmita Ghodeshwar and Anukrit Johri, it celebrates the richness of Indian kitchens while creating opportunities for rural women.

Every jar of pickle, every packet of spice, carries not just flavor, but a narrative of resilience and community. Because at FarmDidi, food isn’t just about taste—it’s about heritage, empowerment, and the joy of sharing.