In a world where jewellery often swings between heavy traditional designs and high‑priced luxury, Saje Jewellery has carved out a refreshing middle ground. Founded by Simran Jain in Kolkata, the brand embodies minimalism, affordability, and wellness‑driven design. With sterling silver pieces that are hypoallergenic, handcrafted, and versatile, Saje Jewellery is redefining adornment as something both personal and empowering.

The Founder’s Journey

• Simran Jain studied Fashion Communication at the National Institute of Fashion Technology (NIFT).
• Her background in visual storytelling and design shaped her approach to jewellery as more than ornamentation—it became a medium of self‑expression.
• Before launching Saje, she worked across content strategy, styling, and creative direction, honing her ability to connect aesthetics with emotion.
• In 2023, she founded Saje Jewellery, driven by a belief that jewellery should be accessible, meaningful, and rooted in everyday luxury.

The Brand Philosophy

Saje Jewellery stands on three pillars:

• Minimalism: Clean, versatile designs that pair with any outfit.
• Wellness & Comfort: Hypoallergenic silver pieces designed for sensitive skin.
• Affordable Luxury: Premium quality without the intimidating price tag.

The brand’s mission is clear: to make jewellery a daily ritual of self‑expression, not just an occasional indulgence.

Signature Offerings

Saje Jewellery’s collections include:

• Sterling Silver Rings: Sleek, stackable designs for everyday wear.
• Necklaces & Pendants: Minimal yet statement‑making pieces.
• Earrings: Lightweight, hypoallergenic studs and hoops.
• Custom Jewellery: Personalized creations for individuals and corporate gifting.

Each piece is handcrafted, reflecting both artistry and intention.

Growth and Recognition

• Launched in 2023, Saje Jewellery quickly built a loyal following through Instagram and digital storytelling.
• Its focus on “daily luxury” resonated with young professionals and Gen Z audiences who wanted jewellery that was stylish yet practical.
• By blending design thinking with wellness, Simran positioned Saje as more than a fashion brand—it became a lifestyle choice.

Cultural Impact

Saje Jewellery is part of a larger cultural shift:

• Breaking the myth that luxury must be expensive or heavy.
• Empowering self‑expression through minimal, versatile pieces.
• Championing conscious consumption, with handcrafted silver that lasts.

Conclusion

With Simran Jain at the helm, Saje Jewellery is redefining what it means to wear jewellery in modern India. It’s not about excess or perfection—it’s about meaning, comfort, and everyday elegance.

By blending design, affordability, and wellness, Saje Jewellery proves that luxury can be simple, personal, and accessible. It isn’t just about adornment—it’s about identity.