Hyperpure is Zomato’s B2B kitchen supplies platform, founded in 2018 by Deepinder Goyal and Dhruv Sawhney, designed to revolutionize how restaurants source fresh, high-quality ingredients.
🌐 Introduction
Food delivery may be Zomato’s most recognized business, but behind the scenes, the company has built a powerful supply chain engine called Hyperpure. Launched in 2018, Hyperpure connects farmers, producers, and restaurants through a streamlined platform that ensures fresh, traceable, and hygienic ingredients reach kitchens across India.
This initiative reflects Zomato’s broader vision: not just delivering food to customers, but transforming the food ecosystem end-to-end.
⚙️ What Hyperpure Does
Hyperpure operates as a B2B marketplace for the HoReCa sector (Hotels, Restaurants, and Caterers). Its offerings include:
- 🥬 Fresh produce: Fruits, vegetables, and greens sourced directly from farmers.
- 🍗 Proteins: Poultry, meats, and seafood with strict quality checks.
- 🍞 Groceries & staples: Rice, pulses, oils, and packaged foods.
- 🍽️ Consumables: Packaging, disposables, and cleaning supplies.
- 🍳 Ready-to-cook items: Helping restaurants save prep time while maintaining consistency.
By cutting out middlemen and ensuring traceability, Hyperpure provides restaurants with consistent quality and competitive pricing, while farmers benefit from fairer margins and reliable demand.
👨💼 The Founders’ Vision
- Deepinder Goyal (Co-Founder & CEO of Zomato): Known for building Zomato from a restaurant discovery platform into a global food-tech giant, Goyal envisioned Hyperpure as a way to strengthen the supply chain and improve food safety standards in India. His focus has always been on scalability and trust, ensuring that restaurants can rely on Zomato not just for customers, but also for their core operations.
- Dhruv Sawhney (Founder of WOTU/Hyperpure): An entrepreneur with over 25 years of experience across fintech, e-commerce, food tech, and agri-tech, Sawhney co-created Hyperpure to bridge the gap between farm and fork. His expertise lies in building zero-to-one ventures and scaling them rapidly. Sawhney emphasizes sustainability, farmer empowerment, and operational efficiency as the backbone of Hyperpure.
Together, Goyal and Sawhney combined consumer insight with supply chain innovation, creating a platform that strengthens Zomato’s ecosystem while solving real-world challenges for restaurants and farmers.
📈 Growth and Impact
Since its launch in Bengaluru in 2018, Hyperpure has expanded to 11 cities across India, serving thousands of restaurants.
- Restaurants benefit: Reliable supply, reduced costs, and improved food safety.
- Farmers benefit: Direct access to demand, better margins, and reduced wastage.
- Consumers benefit: Higher confidence in the food they eat, knowing it comes from traceable sources.
Hyperpure has become a strategic pillar for Zomato, contributing to its long-term vision of building a sustainable food ecosystem.
🌟 Conclusion
Hyperpure is more than a supply chain solution—it’s a movement to modernize India’s food industry. By connecting farmers directly to restaurants, ensuring quality, and promoting sustainability, it addresses one of the most critical challenges in the food sector.
With Deepinder Goyal’s leadership and Dhruv Sawhney’s entrepreneurial drive, Hyperpure is poised to redefine how kitchens across India operate, making fresh, safe, and sustainable food the new standard.
