Gupta Ji Ki Mojito is a Delhi-based beverage startup founded by entrepreneur Sahil Grover, offering café-style mojitos at just ₹10 per bottle and redefining affordable refreshment in India.
🌐 Introduction
India’s beverage market has traditionally been dominated by colas, packaged juices, and energy drinks. But in 2024, a quirky new brand emerged with a refreshing twist: Gupta Ji Ki Mojito. With its catchy name and bold promise—“Café wala Mojito ab sirf ₹10 mein!”—the startup has quickly captured attention by making a premium café experience accessible to everyone.
🍹 What Gupta Ji Ki Mojito Offers
Gupta Ji Ki Mojito bottles the café vibe and delivers it straight to consumers’ homes, shops, and parties.
- Authentic Taste: Minty, tangy, fizzy, and perfectly balanced, replicating the mojito you’d order at a café.
- Affordable Luxury: At just ₹10, it democratizes a drink once limited to restaurants and lounges.
- Ready-to-Drink Convenience: No mixing, no dilution—just open, sip, and enjoy.
- Versatile Appeal: Perfect for house parties, study breaks, casual hangouts, or stocking cafés and retail stores.
By eliminating middlemen and focusing on direct-to-consumer (D2C) distribution, the brand ensures freshness and affordability.
👨💼 The Founder: Sahil Grover
Sahil Grover, the founder of Gupta Ji Ki Mojito, is a young entrepreneur from Delhi with a diverse background in beverages and startups.
- Career Path: Sahil previously founded The Mojito Inc and Lemonzo, both beverage ventures, and worked as an Audit Associate at Deloitte India.
- Current Role: He is also Head of Beverages at Urban Harvest, a food-tech company, showcasing his expertise in FMCG and agritech.
- Education: Sahil studied commerce and finance at Keshav Mahavidyalaya and pursued Chartered Accountancy at the Institute of Chartered Accountants of India.
- Vision: His goal with Gupta Ji Ki Mojito is to make premium café-style refreshment accessible to the masses, blending affordability with aspirational lifestyle.
By choosing the relatable “Gupta Ji” persona, Sahil created a brand identity that feels approachable, humorous, and proudly Indian.
🚀 Growth and Impact
Since its launch, Gupta Ji Ki Mojito has:
- Established itself as a D2C disruptor in the beverage industry.
- Created buzz on social media with its quirky branding and relatable positioning.
- Positioned itself as “India ka apna mojito,” giving a global drink a distinctly Indian flavor and identity.
The company’s rapid rise shows how cultural branding and affordability can drive mass adoption in India’s competitive FMCG sector.
🌟 Conclusion
Gupta Ji Ki Mojito is more than just a drink—it’s a movement to make café-style experiences accessible to everyone. By combining affordability, authenticity, and a strong cultural identity, founder Sahil Grover has carved out a unique space in India’s beverage market.
His journey reflects the new wave of Indian entrepreneurs who focus on mass affordability without compromising quality, proving that even a simple mojito can spark a revolution when served with freshness, fun, and innovation.
