When Prabhkiran Singh co‑founded Bewakoof in 2011, he wasn’t just launching another fashion label. He was creating a brand that spoke directly to India’s...
In a world where lifestyle brands often chase trends, Art Avenue stands apart by weaving creativity, sustainability, and craftsmanship into every product. Founded by...
In a fashion world often obsessed with extremes—luxury labels on one end and fast fashion on the other—Perfectly Average has emerged as a refreshing...
In a world where jewellery often swings between heavy traditional designs and high‑priced luxury, Saje Jewellery has carved out a refreshing middle ground. Founded...
India has always been a land of fabrics—handlooms, artisanal weaves, and centuries of textile traditions. Yet, for fashion brands and designers, sourcing fabrics remained...
In a country where desserts often mean refined sugar, maida, and preservatives, The Cinnamon Kitchen has carved out a refreshing niche. Founded by Priyasha...
Batteries are everywhere—from toys and remotes to medical devices—but their environmental cost is staggering. Conventional dry cells contain toxic chemicals that contribute to massive...
In India, conversations around menstrual health have often been muted, leaving women with limited solutions for period pain. Matri, founded by Roni Mondal and...