In today’s digital age, social media plays a major role in influencing shopping decisions. People regularly share their favorite products on platforms like Instagram, but most of the time, they do not earn anything from it. Cherry App was created to change this system.
Cherry is a social commerce platform that allows users to earn cashback by sharing their shopping experiences online. It connects brands, creators, and customers on one platform, making shopping more rewarding and meaningful. The app focuses on helping young creators turn their passion for content creation into a source of income.
By combining e-commerce with influencer marketing, Cherry has introduced a new way of shopping where users not only buy products but also benefit financially from their creativity.
Company Overview: What Cherry Does and Why It Exists
Cherry works as a bridge between online shoppers and brands. Its main purpose is to reward users for promoting products in an honest and creative way.
The process is simple:
- Users shop from partner brands through the app
- They post photos, reels, or stories on Instagram
- They submit the post on Cherry
- After verification, they receive cashback directly in their bank account
The company was created to solve two major problems:
- Creators were not being paid for genuine content
- Brands were spending heavily on advertisements with low trust
Cherry’s solution was to promote authentic content and reward real users instead of paid influencers.
Launch and Beginning of Cherry
Cherry was founded in 2024 in India by a group of young entrepreneurs who understood both digital marketing and creator culture. The company started as a small startup with limited resources but a strong idea.
In the early days, the team focused on developing a simple app, testing the cashback system, and building partnerships with small brands. The founders personally interacted with users and collected feedback to improve the platform.
With continuous learning and improvement, Cherry gradually built a loyal community of creators and shoppers.
Founders of Cherry: The Minds Behind the Platform
Cherry was co-founded by Sharnam Singhwal and Yash Kewalramani, who played a key role in shaping the company’s vision and growth.
Sharnam Singhwal – Co-Founder
Sharnam Singhwal was closely involved in the technical and operational development of Cherry. From designing the platform to managing early users, he worked actively to ensure that the app was reliable and user-friendly.
He believed that creators should be fairly rewarded for their efforts. His focus on transparency, technology, and user trust helped Cherry build a strong foundation.
Yash Kewalramani – Co-Founder
Yash Kewalramani brought business strategy and market understanding to the company. With experience in digital branding and partnerships, he focused on building relationships with brands and improving user engagement.
His work helped Cherry expand its partner network and attract more creators. Yash played a major role in shaping Cherry’s long-term business model.
Together, Sharnam and Yash created a balanced leadership system where innovation and execution worked side by side.
Background Story: How the Idea Was Born
The idea of Cherry came from a simple observation. The founders noticed that many people regularly posted about products they loved, but they were not rewarded for it. At the same time, brands were paying large amounts for advertisements that often felt artificial.
This gap inspired the founders to create a “post-to-earn” model.
In the beginning:
- The founders worked from small workspaces
- They managed marketing, support, and development themselves
- They convinced small brands to try their platform
- They personally onboarded early users
Despite financial pressure and competition, they stayed focused on their mission. Slowly, Cherry gained recognition and started growing.
Vision and Mission of Cherry
Vision
To become India’s leading social commerce platform that empowers creators and promotes authentic digital marketing.
Mission
- To reward genuine content creators
- To support brands with real user engagement
- To make shopping more profitable for users
- To build a transparent digital ecosystem
Cherry aims to create long-term value rather than short-term profits.
Benefits for Users and Brands
For Users
- Earn cashback through content
- Monetize social media activity
- Access discounts and offers
- Gain exposure as creators
For Brands
- Authentic promotion
- Higher customer trust
- Cost-effective marketing
- Wider online reach
This mutual benefit makes Cherry’s model sustainable and effective.
Growth and Market Presence
Since its launch, Cherry has expanded its user base and brand partnerships. Through digital campaigns, influencer collaborations, and app-based marketing, it has reached thousands of young users across India.
The company continues to improve its technology and expand its services to stay competitive in the fast-growing digital commerce sector.
Conclusion
Cherry App is more than just a shopping platform. It is a modern solution that combines creativity, technology, and business in a meaningful way. By rewarding users for genuine content, Cherry has created new earning opportunities for young creators while helping brands grow authentically.
Founded in 2024 by Sharnam Singhwal and Yash Kewalramani, the company’s journey reflects innovation, dedication, and strong leadership. From a small startup idea to a growing social commerce platform, Cherry’s success shows the power of smart thinking and hard work.
With its clear vision, user-focused approach, and commitment to authenticity, Cherry is well-positioned to become a major player in India’s digital economy.
