India has always been a land of fabrics—handlooms, artisanal weaves, and centuries of textile traditions. Yet, for fashion brands and designers, sourcing fabrics remained a fragmented, time‑consuming process. In 2016, Fabriclore was born to solve this challenge. Founded by Vijay Sharma, Anupam Deo Arya, and Sandeep Sharma, the Jaipur‑based startup is a tech‑enabled fabric sourcing platform that bridges India’s textile heritage with modern fashion needs.

The Founders’ Vision

• Vijay Sharma, CEO, envisioned a platform that could simplify fabric procurement for designers and brands.
• Anupam Deo Arya brought deep market insights, emphasizing the need to revive traditional fabrics while making them accessible globally.
• Sandeep Sharma contributed operational expertise, ensuring the platform could scale efficiently.

Together, they saw an opportunity to digitize fabric sourcing—a space that had remained largely offline and unorganized.

What Fabriclore Offers

Fabriclore is more than an online store—it’s a hybrid marketplace and product company:

• Curated Fabrics: From handloom textiles to modern prints, offering thousands of options.
• Designer Collaboration: Working closely with fashion designers to co‑create classical and fusion designs.
• Tech‑Driven Sourcing: Streamlining procurement with digital catalogs, transparent pricing, and reliable logistics.
• Global Reach: Making Indian fabrics accessible to international brands and consumers.

Challenges and Resilience

Fabriclore’s journey hasn’t been without hurdles. On Shark Tank India Season 3, the founders revealed they hadn’t taken salaries for months, reinvesting everything back into growth. Despite revenue expansion, they faced financial strain and even took loans to sustain operations. This honesty resonated with audiences, showing the grit behind building a startup in India’s textile sector.

Cultural and Industry Impact

Fabriclore is not just solving a supply chain problem—it’s reshaping how fabrics are perceived:

• Reviving Heritage: Bringing handloom and artisanal fabrics into mainstream fashion.
• Empowering Designers: Giving small and mid‑sized fashion houses access to premium fabrics without the hassle.
• Sustainable Choices: Encouraging conscious consumption by spotlighting natural and traditional textiles.

Conclusion

From Jaipur’s textile roots to the global fashion stage, Fabriclore is weaving a new story for Indian fabrics. By combining technology with tradition, the founders—Vijay Sharma, Anupam Deo Arya, and Sandeep Sharma—have built a platform that restores efficiency, trust, and pride in India’s textile heritage.

Fabriclore isn’t just about selling fabrics. It’s about telling stories—stories of artisans, designers, and a country whose identity is stitched together by its textiles.