Floreal, founded by Vanshika Mittal, is a handcrafted crochet brand that blends creativity, craftsmanship, and sustainability. From delicate crochet flowers and cozy cardigans to charming keychains and decorative pots, Floreal’s diverse collection celebrates the timeless art of crochet while giving it a modern, global appeal.

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Every product is meticulously crafted by skilled artisans, ensuring durability, beauty, and uniqueness. The brand’s philosophy is rooted in eco-friendliness and sustainability, making Floreal a perfect choice for those who appreciate the charm of handmade goods. Whether it’s home décor, gifting, or personal accessories, Floreal offers crochet creations that are not just items but cherished keepsakes.

The Founder – Vanshika Mittal

Vanshika Mittal turned her love for crochet into a thriving business, building Floreal from the ground up. Her vision is to revive and modernize crochet art, making it appealing to younger generations while preserving its traditional essence.

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Her entrepreneurial journey reflects a deep commitment to craftsmanship, sustainability, and the belief that handmade products carry a special kind of magic. Vanshika’s leadership has positioned Floreal as a brand that resonates with both Indian and global audiences.

Shark Tank India Journey

Floreal’s journey reached a national stage when Vanshika pitched her brand on Shark Tank India Season 5.

• The Ask: Vanshika presented Floreal’s handcrafted crochet collection, emphasizing its handmade charm, sustainability, and potential to scale.
• The Response: The Sharks admired her creativity, confidence, and clarity. She received multiple offers, all matching her ask.
• The Deal: Ultimately, Mohit Yadav (Minimalist) and Pratham Mittal (Masters’ Union) jointly invested ₹1 crore for 8% equity, valuing the company at ₹12.5 crore.

This investment validated Floreal’s vision and gave Vanshika the backing to expand into lifestyle, gifting, and global markets. The Shark Tank journey not only provided capital but also mentorship and credibility, propelling Floreal into the spotlight.

Why Floreal Matters

• Handmade with Love: Every product is a testament to artistry and attention to detail.
• Sustainable & Eco-Friendly: Crochet items crafted with care for the environment.
• Global Appeal: Rooted in India, reaching customers worldwide.
• Shark Tank Validation: Investment from Mohit Yadav and Pratham Mittal adds credibility and growth potential.

Closing Thought

Floreal is more than a crochet brand—it’s a celebration of creativity, sustainability, and the beauty of handmade art. With Vanshika Mittal’s vision and Shark Tank India backing, Floreal is poised to grow into a household name for handcrafted treasures, bringing crochet magic into homes and hearts across the world.