Iztri is a Bengaluru-based startup reimagining garment care in India, founded by Rohit Ramesh and co-led by Ankit Choudhary.
🌐 Introduction to Iztri
In India’s rapidly modernizing urban landscape, convenience has become the new currency. Groceries arrive in minutes, cabs are booked in seconds, and food delivery is seamless. Yet one everyday task—getting clothes ironed—remains stuck in the past. Most households still rely on the neighborhood “iron-wala,” with unpredictable quality, long waits, and no transparency.
Iztri was born to solve this gap. Positioned as India’s first organized, tech-driven garment care brand, Iztri is building the clothing-care infrastructure for urban India, starting with ironing.
📱 What Iztri Offers
Iztri’s model blends technology, logistics, and consumer trust:
- On-demand ironing service: Customers can book pickup and delivery slots via the Iztri app.
- Steam-ironed clothes within 24 hours: Professional ironing ensures consistency and hygiene.
- Doorstep convenience: Clothes are collected, pressed, and delivered back, eliminating the hassle of local vendors.
- Reliability metrics: Over 90% of orders are delivered on time, with strong month-on-month retention rates.
This approach transforms ironing from a fragmented, unorganized service into a standardized, tech-enabled experience.
👨💼 The Founders’ Vision
- Rohit Ramesh (CEO): An engineer and MBA from MICA, Rohit brings over 8 years of experience in sales, marketing, and category management. At Unilever, he led large businesses across South India, honing expertise in consumer insights and brand building. In 2024, he founded Iztri to address the ₹1 lakh crore garment-care market that remains largely unorganized.
- Ankit Choudhary (COO): An IIT-Delhi graduate, Ankit was part of the early team at Shadowfax, where he helped scale the logistics startup from zero. With more than a decade of experience in tech-enabled operations, he brings executional excellence and growth strategy to Iztri.
Together, they envision Iztri as the backbone of India’s garment-care infrastructure, starting with ironing but expanding into broader apparel services.
🚀 Market Impact
- India’s garment-care market is massive, yet 90% remains unorganized, dominated by local vendors.
- Iztri’s entry represents a formalization of this sector, offering transparency, hygiene, and reliability.
- Within six months of launch, Iztri established hubs in Bengaluru and expanded to multiple residential societies, proving strong demand.
By combining consumer-centric design with operational rigor, Iztri is positioning itself as the go-to brand for urban garment care.
🌟 Conclusion
Iztri is more than an ironing service—it’s a symbol of India’s evolving lifestyle economy, where everyday tasks are being reimagined through technology. With Rohit Ramesh’s consumer insight and Ankit Choudhary’s operational expertise, Iztri is poised to scale across Indian cities, bringing professionalism and convenience to a service that touches millions of households.
