For the longest time, men’s fashion in India was simple — basic shirts, predictable jeans, and seasonal collections that rarely surprised anyone. Most brands played safe.
Then came Snitch — a brand that decided men deserve fast fashion too.
And behind this shift was a young entrepreneur who saw something others ignored.
The Man Behind Snitch – Siddharth Dungarwal
Siddharth Dungarwal, the founder of Snitch, didn’t just want to start another clothing label. He noticed a gap — while women’s fashion was evolving rapidly, men were still stuck with limited options.
Global brands like Zara were moving fast. Trends were changing weekly. But in India? Men didn’t really have that speed or variety.
So Siddharth asked a simple question:
“Why can’t Indian men get trend-based fashion at affordable prices — quickly?”
That question became Snitch.
What Makes Snitch Feel Different?
Snitch doesn’t wait for seasons.
It doesn’t wait for fashion weeks.
It drops new styles every single week.
That creates excitement. Urgency. Curiosity.
You visit the website today — you see something new.
You visit next week — it’s different again.
This “drop culture” made men actually look forward to shopping.
Not Just Fashion — Smart Strategy
Snitch doesn’t produce huge stock blindly.
They test designs in small quantities.
If customers love it → they scale it.
If not → they move on quickly.
This keeps the brand fresh and reduces waste.
It’s fast, sharp, and data-backed — but from the outside, it just feels cool and trendy.
Who Is Snitch For?
- Urban Gen Z
- Young professionals
- Men who want to experiment
- Guys who don’t want boring outfits
Snitch speaks to the man who wants to stand out — but without paying luxury prices.
Most products are priced between ₹999–₹2499, making them accessible yet stylish.
From Online to Offline
Snitch started as a digital-first brand, but as demand grew, it expanded into physical stores too.
That’s when it became clear — this wasn’t just another Instagram brand.
It was building something serious.
Why Snitch’s Story Matters
Snitch represents a bigger shift happening in India:
- D2C brands challenging big retail giants
- Young founders building bold brands
- Data + speed beating traditional systems
Siddharth didn’t invent fashion. He simply made it faster, smarter, and more relevant for Indian men.
And sometimes, that’s enough to disrupt an entire category.
Conclusion
Snitch isn’t just selling clothes. It’s selling confidence, relevance, and the feeling of staying ahead of trends.
In a market where men’s fashion once felt predictable and safe, Snitch brought speed, experimentation, and excitement. It showed that Indian men are ready for bold styles — and that they don’t have to rely only on international brands to get them.
What started as a simple observation by Siddharth Dungarwal has grown into a brand that represents the new wave of Indian D2C startups — fast, data-driven, and deeply connected to its audience.
Snitch is not just participating in India’s fashion evolution. It’s helping shape it.
