In today’s fast-moving world, people are becoming more conscious about their health and fitness. Everyone wants to eat healthy, but at the same time, nobody wants to compromise on taste. Most protein bars available in the market are either too dry, too hard, or artificial in flavour. Because of this, many people stop consuming them regularly. 

This gap in the market led to the birth of Stroom, a modern Indian nutrition brand that focuses on making healthy snacks both nutritious and enjoyable. 

About Stroom

Stroom is an Indian health and wellness brand that specializes in protein-rich snacks, especially its famous centre-filled protein bars. The brand aims to make fitness-friendly food easy, tasty, and affordable for everyone. 

Official Website: https://stroom.in 

Unlike traditional protein bars, Stroom products are designed to feel like a premium chocolate bar while still providing essential nutrition. 

Founders and Background Story

Stroom was founded in 2022 by three friends: 

• Rohan Shah 

• Shiven Chaturvedi 

• Darshan Gattani 

All three founders were interested in fitness and followed a healthy lifestyle. While consuming protein snacks themselves, they noticed that most available products were boring, difficult to eat, and lacked good taste. They felt that healthy food should not feel like a punishment. 

This simple idea became the foundation of Stroom. 

With limited funds but strong determination, the founders started experimenting with recipes, ingredients, and manufacturing methods. They spent months testing different combinations to create a product that was both healthy and delicious. 

After several trials and improvements, they finally launched Stroom with a unique concept — centre-filled protein bars.  

The Unique Innovation: Centre-Filled Bars

Stroom became popular because of its innovative product design. Each bar has: 

• A soft protein-rich outer layer 

• A creamy nut butter filling inside 

This gives consumers a smooth, rich, and satisfying experience. 

Most protein bars are hard and chewy, but Stroom bars are soft and easy to eat. This makes them suitable for daily consumption, whether at work, in the gym, or while traveling.  

Product Range

Stroom offers a wide variety of flavours and protein options, such as: 

• Choco Almond Bliss 

• Peanut Butter Delight 

• Hazelnut Chocolate 

• Mixed Nut Bars 

• High-Protein Variants (10g to 20g Protein) 

Their products are made for students, working professionals, fitness lovers, and anyone who wants a healthy snack. 

Focus on Quality and Nutrition

Stroom pays special attention to ingredient quality. Their products generally include: 

• Milk protein concentrate 

• Soy protein isolate 

• Natural fibre 

• Nut butters 

• Carefully selected sweeteners 

The brand avoids excessive artificial chemicals and focuses on balanced nutrition. This helps consumers trust Stroom for regular use.  

Growth and Recognition

Stroom gained nationwide popularity after appearing on Shark Tank India, where the founders presented their idea and business model. Their confidence, innovation, and product quality impressed both investors and viewers. 

Apart from Shark Tank, the brand has grown through: 

• Social media marketing 

• Influencer collaborations 

• Online platforms like Amazon, Flipkart, and Zepto 

• Fitness communities 

Today, Stroom has built a strong presence in India’s health food market. 

Mission and Vision

Stroom’s mission is to make healthy eating simple, enjoyable, and accessible for everyone. 

Their vision is to become one of India’s top nutrition brands by continuously improving product quality and introducing new innovations. 

They believe that fitness should be a lifestyle, not a temporary trend. 

Challenges Faced

Like every startup, Stroom faced many difficulties in the beginning, such as: 

• High manufacturing costs 

• Developing centre-filled technology 

• Competing with big brands 

• Building customer trust 

• Managing supply chains 

However, the founders never gave up. Through hard work, customer feedback, and continuous improvement, they overcame these challenges. 

Future Plans

In the coming years, Stroom plans to: 

• Launch new nutrition products 

• Introduce vegan and plant-based options 

• Expand offline stores 

• Enter international markets 

• Improve affordability 

The brand aims to become a complete wellness company, not just a protein bar manufacturer. 

Why Stroom Stands Out

Stroom is different from other protein brands because it focuses equally on taste and health. 

• It offers centre-filled bars instead of dry ones 

• It uses better-quality ingredients 

• It focuses on customer experience 

• It keeps innovating 

• It maintains modern branding 

This combination makes Stroom a preferred choice for many young consumers. 

Conclusion

Founded by Rohan Shah, Shiven Chaturvedi, and Darshan Gattani, Stroom is a perfect example of how passion and innovation can create a successful brand. From a simple idea to a nationally recognized company, their journey is truly inspiring. 

By making protein snacks tasty, convenient, and reliable, Stroom has changed how people look at healthy eating in India. With strong leadership and a clear vision, the brand is set to achieve even greater success in the future.