The Plated Project, founded by Chitresh Sinha in 2019, is a social impact brand that merges art and commerce to fight hunger. Every product sold—whether a decorative plate, coaster, or mug—helps sponsor meals for those in need, making creativity a vehicle for change.

🖼️ The Plated Project – Art That Feeds

In a world where art is often seen as a luxury, The Plated Project redefines its purpose by turning creativity into a tool for social good. Founded by Chitresh Sinha, the brand is built on a simple yet powerful idea: every piece of art can feed the hungry. Since its inception in 2019, The Plated Project has grown into a global movement, blending design, storytelling, and impact.

👤 The Founder – Chitresh Sinha

• Background: Chitresh Sinha is a seasoned brand strategist with over 15 years of experience in marketing, design thinking, and innovation.
• Vision: He wanted to create a “profit for impact” business model where art could directly address one of the world’s most pressing issues—hunger.
• Recognition: His work with The Plated Project has been featured on Shark Tank India, Forbes, The Guardian, and The New York Times, cementing his reputation as a social entrepreneur.

🌱 The Birth of The Plated Project

The idea was sparked by a question: What if art could feed the soul and the stomach?

• In 2019, Chitresh and his early team coined the name “The Plated Project.”
• Their mission was clear: use art to fight hunger.
• The model: for every product sold, a portion of profits funds meals for vulnerable communities.
• The first milestone: within a year, thousands of meals were sponsored, proving the model’s sustainability.

🎨 The Model – Art Meets Impact

The Plated Project works with global artists to design limited‑edition collections of functional art pieces:

• Decorative Plates – signature products that tell stories through design.
• Coasters, Mugs, Trays – everyday objects reimagined as art with purpose.
• Storytelling: Each piece is accompanied by a narrative, connecting buyers emotionally to the cause.
• Impact: So far, the brand has sponsored over 750,000 meals, with a goal of reaching 1 million meals annually.

🌍 Why It Stands Out

• Profit for Impact: A sustainable business model that balances commerce with social responsibility.
• Global Collaborations: Over 100+ artists have contributed designs, making collections diverse and culturally rich.
• Awareness Through Design: Products are conversation starters, spreading awareness about hunger and inequality.
• Community Building: Customers become part of a movement, not just buyers of art.

🚀 Growth & Recognition

• Featured on Shark Tank India (Season 2, Episode 46), where the brand’s mission resonated with millions.
• Covered by international media outlets, highlighting its innovative approach to social entrepreneurship.
• Expanded product lines and collaborations, scaling impact while staying true to its mission.

🔮 Vision for the Future

Chitresh Sinha envisions The Plated Project as a global platform for impact through art.

• Scaling Meals: Targeting 1 million meals annually.
• Expanding Reach: Collaborating with more artists worldwide.
• Lifestyle Brand: Moving beyond plates into broader categories of functional art.
• Cultural Movement: Positioning art as a force for social change, not just decoration.

🏆 Conclusion

The Plated Project is more than a brand—it is a movement that transforms art into action. Founded by Chitresh Sinha, it proves that creativity can be harnessed to solve real‑world problems. By merging storytelling, design, and social impact, The Plated Project has created a model where every purchase feeds someone in need.

It is a reminder that great design isn’t just about aesthetics—it’s about purpose, empathy, and change.