In a beauty industry often dominated by rigid standards and predictable launches, Typsy Beauty has emerged as a refreshing disruptor. Founded by Kairavi Bharat Ram, the brand is playful, experimental, and unapologetically bold. Typsy Beauty isn’t just about makeup—it’s about self‑expression, individuality, and turning everyday routines into extraordinary experiences.

The Founder: Kairavi Bharat Ram

• Background: Kairavi studied at the London College of Fashion, University of the Arts London, where she honed her expertise in beauty and fashion management. She also trained as a certified makeup artist at Vidya Tikari’s studio.
• Creative Journey: Beyond entrepreneurship, she is an author of children’s books with Scholastic India and serves on the board of the SRF Foundation, which focuses on education initiatives.
• Vision: Kairavi founded Typsy Beauty after recognizing a gap in the Indian market for makeup that was both high‑performance and fun. Inspired by global trends, she wanted to create products that encourage bold self‑expression while delivering professional‑grade results.

The Typsy Philosophy

Typsy Beauty positions itself as the “sweet spot between being drunk and sober”—that perfect level of fun without the hangover. The brand’s ethos is built on:

• High Performance: Products backed by research and innovation, designed to wow with results.
• Thematic + Unapologetic: Conceptual launches that break away from boring standards, embracing individuality.
• Multifunctionality: Makeup created with purpose, offering versatility for everyday and extra moments.

What Typsy Beauty Offers

Typsy Beauty’s product line reflects its playful yet purposeful identity:

• Lipsticks & Lip Products: Bold shades that double as confidence boosters.
• Eye Makeup: Pigmented palettes and liners that encourage experimentation.
• Face Essentials: High‑performance products designed to elevate daily routines.

Every launch is thematic, designed to surprise and delight consumers who crave something beyond the ordinary.

Growth and Recognition

Since its inception, Typsy Beauty has quickly carved a niche among India’s new‑age beauty consumers.

• It has been celebrated in lifestyle and beauty media for its originality and bold approach.
• The brand resonates with Gen Z and millennial audiences who value authenticity and creativity.
• Typsy Beauty is part of a growing wave of homegrown Indian brands redefining beauty standards and challenging global giants.

Cultural Impact

Typsy Beauty is more than a cosmetics label—it’s a cultural statement.

• It empowers individuals to embrace self‑love and self‑expression.
• It challenges traditional beauty norms by encouraging fun, experimentation, and individuality.
• It reflects a larger shift in India’s beauty industry toward inclusivity and creativity.

Conclusion

Under the leadership of Kairavi Bharat Ram, Typsy Beauty has become a brand that celebrates artistry, individuality, and joy. It’s not about following trends—it’s about creating moments.

Typsy Beauty proves that makeup can be more than a tool—it can be armor, expression, and celebration. And in the topsy‑turvy world of beauty, Typsy is here to make you feel your best, every single day.