In an age where screens dominate childhood, parents often struggle to find ways to engage their children in meaningful play. Between the ages of 2 and 12, gadgets have become constant companions, leaving little room for imagination, creativity, and social bonding. Toysaga, founded by Mit Shah and Tulika Parikh, is rewriting this narrative by creating toys that are not only fun but also deeply educational.
The Founders’ Vision
Mit Shah has been at the forefront of educational toy manufacturing since 2013, supplying schools across India with tools that help children learn through play. His years of experience revealed a crucial insight: children need manipulatives and educational aids that spark curiosity and encourage hands-on learning.
Tulika Parikh, an educator and innovator, complements this vision with her passion for teaching. She has spent years experimenting with new ways to engage students, always believing that play is one of the most powerful forms of learning. Together, Shah and Parikh bring a unique blend of manufacturing expertise and educational insight to Toysaga.
Beyond Toys: Building Experiences
At Toysaga, every product is designed with safety, durability, and versatility in mind. The toys are crafted to be used in multiple ways, encouraging experimentation and creativity. This approach ensures that children don’t just play — they explore, imagine, and learn.
- Educational Value: Toys that stimulate intellectual growth and problem-solving.
- Fun Factor: Designs that captivate children and draw them away from screens.
- Social Bonding: Games that encourage family time and peer interaction.
- Quality Assurance: High standards of material safety and longevity.
A One-Stop Solution for Parents
Toysaga aims to be more than a toy brand. It positions itself as a one-stop solution for educational and fun toys, offering products that children can enjoy alone or with friends and family. By combining entertainment with learning, Toysaga helps parents nurture both personal growth and social engagement in their children.
The Road Ahead
As India’s toy industry grows, Toysaga is carving out a niche that resonates with modern families. Its mission is clear: to provide toys that are preferred by parents and loved by kids, bridging the gap between play and education. With Mit Shah’s manufacturing expertise and Tulika Parikh’s educational innovation, Toysaga is poised to become a trusted name in households and schools across the country.




