Snacking has long been associated with indulgence, but rarely with nutrition. Most chips are little more than empty carbs, offering crunch without substance. HOOKd by Buzzinga, founded by Dia Goel, set out to change that narrative. By reimagining chips with real chicken and real protein, HOOKd delivers a snack that fuels your day while satisfying your cravings.
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The Idea Behind HOOKd
The brand was born from a simple yet powerful belief: indulgence and nutrition should go together. HOOKd transforms real chicken into light, crunchy chips that are protein-rich, flavorful, and guilt-free.
What makes HOOKd different:
- Protein-Packed – Made from real chicken, not empty carbs.
- Crunch with Purpose – A snack that fuels energy, not just hunger.
- Crafted with Care – Every product is designed with attention to detail and quality.
- Bold Yet Smart – For those who crave flavor but choose wisely.
Shark Tank Journey
HOOKd’s journey gained national attention when Dia Goel pitched the brand on Shark Tank India. The pitch stood out because it wasn’t just about another snack—it was about redefining the snacking category with innovation and nutrition.
The judges were intrigued by the idea of chicken-based chips, a product that was both unique and disruptive in the Indian market. While traditional chips dominate shelves, HOOKd positioned itself as a functional snack, appealing to fitness enthusiasts, young professionals, and anyone seeking healthier alternatives.
The Shark Tank appearance gave HOOKd visibility, credibility, and momentum. It showcased Dia Goel’s entrepreneurial spirit and her commitment to building a brand that balances taste with health.
Founder – Dia Goel
Dia Goel is the driving force behind HOOKd. Her vision was clear: to create snacks that don’t force consumers to choose between flavor and nutrition. With Buzzinga as the parent company, she has built HOOKd into a brand that resonates with modern, health-conscious snackers.
Her Shark Tank journey highlighted her resilience and creativity, proving that bold ideas can carve out space even in saturated markets.
Key Features of HOOKd
- Real Chicken, Real Protein – A first-of-its-kind chip in India.
- Healthy Indulgence – Balancing taste with nutrition.
- Innovative Snacking – Breaking away from carb-heavy chips.
- Craftsmanship – Every batch is made with care and precision.
- Disruptive Branding – Positioning snacks as fuel, not filler.
Impact & Vision
HOOKd is more than a snack—it’s a movement to redefine how India thinks about snacking. By offering protein-rich chips, the brand empowers consumers to make smarter choices without compromising on taste.
The vision is bold: to become India’s most trusted protein-snack brand, expanding beyond chips into a full range of functional, indulgent foods.
Conclusion
From a simple idea to a Shark Tank spotlight, HOOKd by Buzzinga has proven that innovation in food can be both delicious and purposeful. With Dia Goel at the helm, the brand is carving out a new category in India’s snacking industry—one that celebrates bold flavors and smart nutrition.
HOOKd – Real Protein, Real Crunch, Real Difference.
