OZi, founded in 2025 by Amit Sah, is a quick commerce platform designed exclusively for parents and children. Positioned as a single-platform solution for kids aged 0–12 years, OZi brings together curated products, trusted brands, and faster delivery to simplify the parenting journey.

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Currently live in Gurugram and Noida, OZi offers over 15,000 products across categories such as baby care, toys, fashion, school essentials, and pharmacy. The platform operates round the clock, delivering within 60 minutes, and also provides features like scheduled delivery, ‘Try & Buy’, and in-home demos for larger products.

The brand’s philosophy is simple: convenience and quality without compromise. Parenting is already full of challenges, and OZi ensures that finding the right essentials for babies and kids isn’t one of them.

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The Founder – Amit Sah

Amit Sah, Founder & CEO of OZi, envisioned a platform that could ease the daily lives of modern parents. His mission was to create a trusted ecosystem where parents could access everything their child needs quickly, reliably, and thoughtfully.

Speaking about the brand, Amit Sah explained:

“Parenting today is both joyful and demanding, and small conveniences can make a meaningful difference to everyday lives. OZi was built to bring everything a child needs onto a single platform. Parineeti felt like a natural partner for this journey. She reflects the modern parent who is balancing multiple roles while embracing motherhood on her own terms, which is exactly the community we are building OZi for.”

Brand Ambassador – Parineeti Chopra

In 2026, OZi appointed actor Parineeti Chopra as its brand ambassador and launched a digital film campaign featuring her.

• The Campaign: A light-hearted narrative showcasing how children often influence purchase decisions, even though parents complete the transaction.
• The Message: Convenience and reliability are key in modern parenting, and OZi delivers both.
• Parineeti’s Perspective: As a new parent herself, she emphasized how unpredictable everyday needs can be and praised OZi for being built around real parenting moments.

Her association strengthens OZi’s positioning as a brand that understands the evolving needs of young, urban parents.

Why OZi Matters

• Speed & Convenience: Delivery within 60 minutes, plus scheduled options.
• Comprehensive Range: 15,000+ products across baby care, fashion, toys, school essentials, and pharmacy.
• Parent-Centric Features: ‘Try & Buy’ and in-home demos for larger products.
• Trust & Quality: Curated brands designed for children aged 0–12 years.
• Emotional Connection: Campaigns that reflect the real-life challenges of parenting.

Closing Thought

OZi, under the leadership of Amit Sah, is redefining quick commerce for parents. By combining speed, quality, and thoughtful design, OZi ensures that every parenting moment is supported with convenience. With Parineeti Chopra as brand ambassador, the platform is set to expand its reach and become the go-to destination for baby and kids’ essentials in India.