Founded by Avni Aggarwal in 2017, Sundarii Handmade is more than a clothing brand — it is a movement to revive India’s fading handicrafts and empower artisans. Built on the principles of sustainability, ethics, and heritage, Sundarii Handmade promotes crafts like Ajrakh, Dabu, Ikat, Bagru, and Bandhani, while ensuring artisans receive fair livelihoods and recognition for their unmatched skills.

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The brand strictly follows a no-waste policy, upcycling scrap fabrics into scarves, wallets, and patchwork designs, reducing landfill contributions while creating trendy, eco-conscious products. With a clientele that spans continents, Sundarii Handmade has become a voice for slow fashion, encouraging consumers to choose quality over quantity and to embrace sustainable lifestyles.

Avni Aggarwal, a social worker turned entrepreneur, has made it her mission to spread awareness about sustainable fashion and create a household name for ethical clothing. Her passion and warmth have built a loyal community of customers who feel connected not just to the products, but to the artisans behind them.

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The Founder

• Avni Aggarwal – An English Honours graduate from Delhi University and a Master’s in Social Work, Avni worked with NGOs to gain grassroots experience. Her exposure to hand block printing during this time sparked her curiosity and passion for crafts. Traveling to Gujarat and Rajasthan, she met artisans and witnessed their struggles firsthand. Moved by their plight, she founded Sundarii Handmade to uplift artisans, revive crafts, and promote sustainable fashion.

Avni is not only an entrepreneur but also a mother, wife, and advocate of minimalistic living. Her warmth and passion have built a loyal community of customers who feel like family.

Philosophy & Mission

Sundarii Handmade is built on three pillars:

• Empowering Artisans: Providing stable livelihoods and dignity to craftsmen and weavers.
• Reviving Crafts: Promoting traditional techniques like Ajrakh, Dabu, Ikat, Bagru, and Bandhani.
• Sustainability: Practicing a strict no-waste policy by upcycling scrap fabric into wallets, scarves, and patchwork designs.

The mission is clear: to make sustainable fashion a way of life, not just a trend.

Craft & Product Highlights

• Ajrakh Prints: Once rare and little-known, now celebrated for their uniqueness thanks to Sundarii Handmade’s awareness efforts.
• Dabu, Ikat, Bagru, Bandhani: Promoted passionately to showcase India’s diverse craft heritage.
• Upcycled Accessories: Scarves, wallets, and patchwork products made from leftover fabric, reducing landfill waste.
• Ethical Apparel: Clothing that blends heritage with modern aesthetics, offering value for money and emotional fulfillment.

Impact & Vision

• For Artisans: Stable livelihoods, recognition, and dignity for their craft.
• For Consumers: Conscious fashion choices that reduce carbon footprints and bring joy.
• For India: Revival of heritage crafts and promotion of sustainable lifestyles.
• Future Goals:
  • Make Sundarii Handmade a household name for sustainable clothing.
  • Continue spreading awareness about slow fashion and its benefits.
  • Expand globally while staying rooted in ethical practices.

Closing Thought

Sundarii Handmade is not just about clothes — it’s about culture, community, and consciousness. Founded by Avni Aggarwal, the brand has become a beacon of sustainable fashion in India, proving that fashion can be ethical, empowering, and eco-friendly. By choosing Sundarii Handmade, consumers are not only investing in quality apparel but also in the lives of artisans and the health of our planet.