Taasha Craft, founded by Anjali Wadiwala, Anjali Jandel, Khushbu Jandel, and Ankita Jandel, is an authentic lifestyle brand rooted in traditional Indian craftsmanship. What began as a hobby — crafting jewelry for themselves and loved ones — quickly evolved into a thriving business after receiving overwhelming appreciation.

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The brand’s mission is to preserve traditional artistry while adapting to modern tastes. Specializing in handmade bangles and customized jewelry, Taasha Craft blends vibrant designs with cultural heritage, making each piece a statement of confidence and elegance.

The Founders

Led by four visionary women, Taasha Craft is more than a business — it’s a story of female entrepreneurship and empowerment.

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• Anjali Wadiwala and the Jandel sisters (Anjali, Khushbu, Ankita) transformed their passion into a scalable enterprise.
• Their journey reflects resilience: from managing orders and artisans in a single room to expanding into six halls and building a team of over 100 women artisans since 2022.
• By training and employing local women, they’ve created a model that not only scales production but also contributes to community economic growth.

Craftsmanship & Collections

Taasha Craft’s portfolio includes:

• 500+ unique designs of bangles and jewelry.
• Cotton thread work and traditional handwork reimagined for modern fashion.
• Customization services for weddings, festivals, and corporate gifting.
• Premium lifestyle products that balance tradition with contemporary appeal.

Their ethos is about celebrating beauty, creativity, and empowerment, ensuring every piece is vibrant, unique, and meaningful.

Shark Tank India Journey

Taasha Craft appeared on Shark Tank India Season 5, seeking ₹75 lakh for 5% equity (₹15 crore valuation).

• Pitch Highlights:
  • Showcased their artisan-first model supporting 120 artisans within a 140-member team.
  • Emphasized their commitment to traditional craftsmanship and scalable design innovation.
  • Shared financial growth:
    • FY 22–23: ₹69 lakh net sales, 10.8% EBITDA.
    • FY 23–24: ₹1.15 crore net sales, 19.3% EBITDA.
    • FY 24–25: ₹2.25 crore net sales, 11.9% EBITDA, with ₹2.05 crore already achieved YTD.
• Outcome: Secured ₹75 lakh investment, validating their vision and positioning Taasha Craft as a rising star in India’s premium lifestyle segment.

Market Presence

• Multi-channel distribution strategy:
  • 67% sales from marketplaces (Amazon, Myntra, Ajio).
  • 33% from other channels.
• Amazon leads with 48% of sales, followed by Myntra at 45%.
• Amazon rating of 4.2, reflecting strong customer satisfaction.

Impact & Vision

Taasha Craft is not just about jewelry — it’s about empowering women, preserving heritage, and redefining style. Their vision is to:

• Establish Indian traditional jewelry as a global fashion statement.
• Continue scaling artisan employment and community impact.
• Expand their reach across marketplaces and direct-to-consumer channels.

Closing Thought

Taasha Craft is a celebration of tradition, empowerment, and modern elegance. From a small Instagram experiment to a Shark Tank success story, the brand exemplifies how passion, perseverance, and community-driven growth can create a lasting impact. With its founders’ vision and artisan-first approach, Taasha Craft is poised to become a household name in premium lifestyle jewelry.