Founded by Jyoti Kothari, The Herbal Earth was born in Rangeelo Rajasthan, the most colorful state of India. The brand emerged from a simple yet powerful idea — to create safe, herbal Holi colors while generating livelihood opportunities for rural women.
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In the absence of safe Holi colors, the founders saw both a cultural gap and a social opportunity. By manufacturing herbal gulal, The Herbal Earth not only revitalized the festival of colors but also became a constant source of income for rural women, uplifting their status socially and economically.
Today, The Herbal Earth is a women-led, women-majority organization, with over 80% of its workforce being women working at the grassroots level in rural Rajasthan. Each color produced carries a story of empowerment, sustainability, and tradition.
The brand’s mission is to revitalize Holi across the world with eco-friendly colors that are safe for the skin and kind to the planet. Already loved across India and global markets, The Herbal Earth is proving that when women lead with purpose, the result is a world-class product with heart.
Stories like that of Rita, one of the first team members, embody the spirit of the brand. From mixing the earliest batches of herbal gulal to leading color drying today, she represents dedication, care, and pride in creating something truly pure.
The Herbal Earth is more than a workplace — it is a movement toward empowerment and sustainability. By providing livelihoods to tribal men and women, the brand fosters a safe, nurturing environment where individuals grow, learn, and thrive together.
Every handful of color is a celebration of sustainability, empowerment, and joy. By combining traditional methods with modern awareness, The Herbal Earth is transforming how the world celebrates festivals.
Looking ahead, the brand remains rooted in its mission to uplift communities at the margins, empowering them with dignity, opportunity, and hope — one vibrant shade at a time.
