Culture Circle, founded by Devansh Jain and Ackshay Jain, is redefining fashion in India by merging luxury and everyday wear into one inclusive, curated platform.
🌟 The Founders and Their Vision
Culture Circle was born out of the frustration of two childhood friends, Devansh Jain and Ackshay Jain, who noticed a gap in India’s fashion landscape: the lack of authentic platforms for rare sneakers and luxury streetwear. Their vision was simple yet powerful—to create a single destination where luxury fashion and everyday style coexist fluidly.
Both founders have been recognized for their entrepreneurial drive, with accolades such as Forbes 40 Under 40, validating Culture Circle’s growing influence in the luxury and startup sectors.
👟 Culture Circle: The New Definition of Luxury and Everyday Fashion
Modern consumers no longer want to choose between “luxury” and “casual.” They want both—premium sneakers, high‑end designer pieces, and everyday essentials—all curated in one place. Culture Circle delivers exactly that, offering:
- Luxury sneakers that are collectible and rare.
- Premium footwear from globally recognized brands.
- High‑end fashion items inspired by culture and design.
- Streetwear and casual essentials practical for leisure and professional use.
Every product is selected for its quality, design, and cultural significance, ensuring that shopping is meaningful rather than overwhelming.
🎯 Where Culture and Style Meet
Culture Circle is more than a marketplace—it’s an ecosystem of fashion and identity. The brand celebrates fashion as a form of storytelling, allowing individuals to express themselves through curated, high‑quality products. By blending luxury design with street culture, Culture Circle creates a space where style conversations thrive and individuality is celebrated.
🌍 Recognition and Global Reach
Culture Circle has quickly become India’s #1 hype and luxury fashion app, trusted by sneakerheads and fashion lovers alike. Its credibility is reinforced by partnerships with verified sellers and technology that ensures authenticity. The founders’ pitch even won investment on Shark Tank India, further validating their vision.
👥 Building a Community
Beyond commerce, Culture Circle is building a community of fashion enthusiasts, sneaker collectors, and culture‑driven individuals. This culture‑first approach fosters trust, connection, and inspiration, encouraging consumers to explore fashion that aligns with both personal identity and modern lifestyles.
✨ The Culture Circle Promise
Culture Circle is not just a brand—it’s a movement toward integrated, inclusive fashion. By uniting luxury, everyday wear, and cultural relevance, the company continues to shape how fashion is discovered, worn, and experienced.
As the founders expand their vision, the promise remains clear: to deliver curated fashion with purpose, authenticity, and style—bringing people together in a circle where culture truly meets fashion.



