Founders

Bla Bli Blu: Against the Ordinary, Redefining Indian Fragrance

The Indian fragrance market has long been caught between two extremes—international luxury perfumes that fade too quickly in India’s climate, and inexpensive body sprays...

Snitch: The Brand That Made Indian Men Care About Fashion 

For the longest time, men’s fashion in India was simple — basic shirts, predictable jeans, and seasonal collections that rarely surprised anyone. Most brands...

FarmDidi: Homemade Flavours, Women‑Led Impact

In a world where packaged foods often prioritize convenience over authenticity, FarmDidi stands out as a refreshing alternative. Founded by Manjari Sharma and co‑founded...

Namakwali: Himalayan Flavours, Crafted with Love

From the foothills of the majestic Himalayas, Namakwali emerged in 2018 as a celebration of tradition, taste, and sustainability. Founded by Shashi Bahuguna Raturi...

Antinorm: Simplifying Beauty, Empowering Women

For decades, Indian women have been sold the idea that beauty means more. More serums, more steps, more products—and more money wasted. The result?...

Awsum: Making Desserts Smarter, Not Guilty

Desserts have always carried the tag of “guilty pleasure.” But what if indulgence could also be good for you? That’s the bold question Awsum...

Latest news

Bazic: How Two Nutrition Scientists Are Changing the Way India Snacks

For many consumers, choosing between healthy food and tasty food often feels like a compromise. Tanushree Singh and Reema...
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ASHVAS: Building a Global Business Through Sustainable Craftsmanship

In a world increasingly focused on conscious consumption, ASHVAS is building a business around the idea that sustainability and...

How Sudathi Is Bringing Constant Newness to Indian Ethnic Fashion

In a market where fashion trends change almost overnight, staying relevant requires more than just offering beautiful products. It...

Must read

Beyond Creators: Helping Travel Content Creators Build Their Own Travel Businesses

The rise of social media has inspired thousands of...

Rajagopalan Vasudevan: The Man Who Turned Plastic Waste into Roads

In a country that generates enormous amounts of plastic...
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