In India, gifting is more than a transaction—it’s an emotional expression tied to festivals, family bonds, and everyday moments. Indigifts, founded in 2017 in Jaipur by Divya Jain and Nitin Jain, has emerged as a pioneering D2C brand that reimagines gifting for the modern Indian consumer. With its unique blend of tradition (sanskar) and contemporary flair (swag), Indigifts has become a household name, offering personalized, festive, and corporate gifting solutions that celebrate relationships and culture.

The Founders: Divya Jain & Nitin Jain

Divya Jain – Co‑Founder & COO

Divya Jain brings creativity, digital expertise, and a strong cultural vision to Indigifts.

• Background: With a degree in Animation & Multimedia and a postgraduate certification in Digital Marketing from MICA, she combines design thinking with marketing strategy.
• Role: As COO, she spearheads product innovation, collaborations with artisans, and initiatives that empower rural women through the Indibni Foundation.
• Vision: Divya believes gifts should carry stories, connecting people with their traditions while remaining relevant to modern lifestyles.

Nitin Jain – Founder & CEO

Nitin Jain is the entrepreneurial force behind Indigifts.

• Education: Master’s in Design from Birla Institute of Technology, Mesra, and specialization in entrepreneurship at the University of Maryland, USA.
• Role: As CEO, he drives strategy, innovation, and brand expansion.
• Philosophy: Nitin emphasizes building a gifting ecosystem that is rooted in Indian identity yet globally appealing, making Indigifts a bridge between tradition and modernity.

Together, Divya and Nitin have created a brand that thrives on cultural storytelling, innovation, and inclusivity.

What Indigifts Offers

Indigifts has built a diverse catalog of over 5,000 products across multiple categories:

• Personalized Gifts – Custom mugs, cushions, wall hangings, and keepsakes for birthdays, anniversaries, and milestones.
• Festive Collections – Rakhi sets, Diwali hampers, and culturally inspired products available in 12+ Indian languages.
• Corporate Gifting – Branded merchandise and curated kits trusted by 200+ corporates, including TATA and ITC.
• Innovative Products – Seed Rakhi® (plantable bands), Mummy Da Dhaba® signs, and collaborations with self‑help groups to promote local craftsmanship.

Growth & Recognition

• Featured on Shark Tank India, gaining national visibility.
• Over 2 million delighted customers, including personalized gifts for families like the Bachchans and Mahindras.
• Partnerships with 20+ brands across gourmet, home décor, office supplies, and accessories.
• Strong presence on e‑commerce platforms like Amazon and Flipkart, alongside its own digital storefront.

Cultural Impact

Indigifts is not just a gifting brand—it’s a cultural movement. By blending modern design with Indian traditions, it:

• Empowers artisans and rural women through collaborations and foundations.
• Strengthens emotional bonds by making gifts more personalized and meaningful.
• Promotes Indian identity in global gifting markets.

Conclusion

Indigifts, under the leadership of Divya Jain and Nitin Jain, has redefined gifting in India by merging tradition with innovation. Their vision of Swag + Sanskar resonates with millions, proving that gifts can be more than objects—they can be experiences, stories, and cultural connections.

Indigifts is not just about giving—it’s about celebrating relationships, heritage, and everyday joy in a modern, accessible way.