In a world where home décor often swings between mass‑produced utility and unaffordable luxury, Nestasia has carved out a refreshing middle path. Founded by Aditi Murarka Agrawal and Anurag Agrawal, the brand blends creativity, craftsmanship, and accessibility to make homes feel special. With its philosophy rooted in storytelling and design, Nestasia has become a go‑to destination for modern Indian households seeking products that are both functional and beautiful.
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The Founders: Aditi Murarka Agrawal & Anurag Agrawal
Aditi Murarka Agrawal – Co‑Founder & CEO
- Background: Aditi holds a bachelor’s degree in management studies from HR College of Commerce, Mumbai, and an MBA from XLRI Jamshedpur. She has worked with Zalora in Singapore and Standard Chartered Bank in Mumbai, gaining exposure to retail and finance.
- Vision: Aditi’s passion for home décor began while setting up homes across Southeast Asia with Anurag. She realized the need for unique, high‑quality products that reflect personality and warmth.
- Role: As CEO, she drives creative vision, product curation, and brand storytelling, ensuring Nestasia remains rooted in design innovation.
Anurag Agrawal – Co‑Founder
- Background: Anurag is an IIT Kanpur graduate in mechanical engineering and holds a PGDM from IIM Ahmedabad. He worked as an equity trader at Goldman Sachs in Hong Kong and Singapore before venturing into entrepreneurship.
- Vision: His analytical and strategic mindset complements Aditi’s creative instincts, helping Nestasia scale as a robust business.
- Role: Anurag focuses on operations, finance, and growth strategy, ensuring the brand’s expansion is sustainable and customer‑centric.
Together, the duo combines creativity and business acumen, making Nestasia a brand that thrives on both artistry and efficiency.
The Nestasia Story
The idea for Nestasia was born when Aditi and Anurag set up three homes from scratch in just two years while living in Southeast Asia. They discovered the joy of curating unique pieces that reflected their personalities but also noticed the lack of accessible, curated options in one place. This gap inspired them to launch Nestasia—an artisanal décor brand that celebrates individuality and everyday living.
What Nestasia Offers
Nestasia’s catalog spans across categories that elevate daily life:
- Home Décor – Elegant vases, wall art, and tableware that add character to spaces.
- Dining & Kitchenware – Stylish plates, bowls, and serveware designed for modern households.
- Lifestyle Products – Stationery, organizers, and accessories that blend utility with design.
- Festive & Gifting – Curated collections for Diwali, weddings, and special occasions.
Each product is designed to be both functional and aesthetically pleasing, making everyday moments feel special.
Growth & Recognition
- Nestasia has grown rapidly as a D2C brand, building a strong online presence and loyal customer base.
- Its emphasis on artisanal craftsmanship and curated collections has resonated with urban consumers seeking authenticity.
- The brand has been recognized in lifestyle and entrepreneurial media for its innovative approach to home and living.
Cultural Impact
Nestasia is more than a retail brand—it’s a cultural statement. By blending modern design with artisanal craftsmanship, it:
- Encourages consumers to see home décor as an extension of identity.
- Supports artisans and small‑scale producers by bringing their work into mainstream retail.
- Promotes mindful consumption, where products are chosen for their story and design rather than mass appeal.
Conclusion
Under the leadership of Aditi Murarka Agrawal and Anurag Agrawal, Nestasia has become a brand that redefines home and lifestyle in India. Their journey from setting up homes abroad to building a design‑driven company reflects passion, creativity, and entrepreneurial grit.
Nestasia proves that everyday living can be elevated through thoughtful design, making homes not just functional spaces but places filled with stories, warmth, and personality.
