Nuvie is a Bengaluru-based nutrition startup founded in 2024 by Prashant Paliwal and Hem Narayan, offering high-protein milkshakes and bars designed to taste like indulgent desserts while remaining healthy and guilt-free.
🥤 India’s First Caffeinated Protein Shake
Nuvie positions itself as a “Better-For-You” brand, blending indulgence with nutrition. Its flagship products include:
- High-protein milkshakes (20g protein per bottle) in flavors like chocolate, vanilla, kesar pista, and coffee.
- Protein chocolate bars (10g protein per bar) available in choco almond and choco brownie varieties.
- India’s first caffeinated protein shake (“Proffee”), combining cold coffee with 20g of protein.
The brand emphasizes zero added sugar, lactose-free formulations, and easy portability, making its products suitable for gym-goers, office workers, and anyone seeking convenient nutrition. Their playful messaging—“Protein without the punishment”—captures the idea of enjoying dessert-like flavors without compromising health.
🚀 Founders and Vision
Nuvie was co-founded by Prashant Paliwal and Hem Narayan in 2024.
- Prashant Paliwal brings entrepreneurial drive and product vision, focusing on creating accessible nutrition solutions for India’s growing health-conscious audience.
- Hem Narayan, an IIT Roorkee alumnus, previously held leadership roles at Cult.fit and Ola, where he managed large-scale operations and new initiatives. His experience in scaling consumer-focused startups has been instrumental in shaping Nuvie’s growth strategy.
Together, they aim to bridge the gap between indulgence and wellness, offering products that satisfy cravings while delivering functional nutrition.
🛒 Availability and Market Presence
Nuvie products are available through its official website, as well as major online and offline platforms including Amazon, Blinkit, Zepto, BigBasket, Instamart, Le Marche, and Nature’s Basket. With 48-hour delivery in Bengaluru and NCR, the brand is targeting urban consumers who value convenience and quick access to nutrition.
🌟 Impact and Future Outlook
Nuvie is part of a growing wave of Indian startups reimagining nutrition. By combining scientific formulations with indulgent flavors, it appeals to both fitness enthusiasts and everyday consumers. The founders envision Nuvie as a mainstream lifestyle brand, not just a niche protein company.
With strong investor backing, innovative product design, and relatable branding, Nuvie is poised to become a household name in India’s health and wellness sector.
