Entrepreneurship often begins with identifying gaps others overlook. For Pankaj Mishra, Managing Director of PND Group, that instinct has defined his career. From transforming logistics operations through PND Global Logistics to reimagining everyday snacking with Bakeats, Mishra exemplifies the modern Indian entrepreneur who blends resilience, innovation, and strategic foresight.

From Engineering to Enterprise

Mishra’s academic journey laid the foundation for his entrepreneurial mindset. A graduate in Mechanical Engineering and a Gold Medallist in Industrial Engineering and Management, he began his career in academia before venturing into logistics. In 2019, he co-founded PND Global Logistics with Amit, addressing a critical inefficiency: the industry’s dependence on intermediaries. By registering directly with major shipping lines and later acquiring their own containers under PND Maritime Pvt. Ltd., Mishra built a logistics enterprise with unmatched operational control.

This ability to challenge conventions and build sustainable models became the hallmark of his ventures.

Bakeats: A Consumer-Centric Expansion

With logistics firmly established, Mishra turned his attention to consumer goods. Bakeats, a proud member of PND Group, was conceived to elevate snacking from a routine habit to a memorable experience. Positioned at the intersection of tradition and modernity, Bakeats blends global inspiration with local authenticity.

• Market Differentiation: Unlike mass-market snack brands, Bakeats emphasizes premium quality, in-house manufacturing, and innovation.
• Operational Edge: Leveraging PND Group’s infrastructure, Bakeats ensures efficiency in production and distribution.
• Consumer Promise: Waterproof to monotony, Bakeats products are designed to be fresh, hygienic, and emotionally resonant — snacks that create moments, not just fill stomachs.

Strategic Positioning

Bakeats enters a competitive FMCG landscape with a clear differentiator: experience-driven snacking. By combining premium ingredients, advanced technology, and rigorous quality control, the brand positions itself as a challenger to both traditional bakery products and global snack imports.

The company’s Noida-based manufacturing unit ensures scalability while maintaining strict hygiene standards. This operational backbone, coupled with Mishra’s entrepreneurial discipline, gives Bakeats the agility to adapt to evolving consumer preferences.

Leadership Philosophy

Mishra’s journey from introverted student to corporate professional, defence officer, and entrepreneur reflects adaptability and persistence. His leadership style is rooted in independence — eliminating dependencies, whether in logistics or consumer goods. For him, entrepreneurship is not about chasing trends but about building systems that endure.

The Road Ahead

Bakeats is poised to expand its footprint in India’s growing snack market, targeting both urban consumers seeking premium experiences and traditional households looking for trusted quality. With PND Group’s diversified portfolio and Mishra’s proven ability to scale ventures, Bakeats is positioned to become a household name in the FMCG sector.

Bakeats: Made for You, Inspired by You — and built on the vision of turning everyday indulgence into a sustainable business model.