Loopie, founded by Akriti Gupta, is a children’s lifestyle brand born out of a decade-long journey of learning, experimenting, and understanding the evolving dynamics of parenting. Loopie isn’t just about products — it’s about a philosophy: equal parenting, respect for children, and freedom to thrive.

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The brand stands for supporting families with top-quality, thoughtfully designed products that empower both parents and kids. Loopie reflects the modern shift where dads are hands-on, moms embrace individuality, and children grow up watching their parents live life fully while nurturing them with love and respect.

The Founder – Akriti Gupta

Akriti describes herself as “Loopiehead #1” — a founder, a mum, and a lifelong student of the children’s space. Her connection with kids began early, especially with those labeled “difficult,” whom she saw as explorers rather than problems. Inspired by Maria Montessori’s philosophy — “Free the child’s potential and you will transform him into the world” — Akriti believes children are “young adults” who deserve respect and autonomy.

Her professional journey reflects this passion:

• NIFT Delhi graduate and IIMA alumna (2015).
• Pivoted from couture to children’s products.
• Built Tiny Toddler (comfortable partywear), led the children’s category at Udaan, and co-created Jollee, a curated children’s marketplace.
• Finally, founded Loopie, a culmination of her decade-long immersion in parenting and children’s needs.

Akriti’s motto is simple yet powerful: “Be a better version of yourself every day.” Children, she says, are her biggest inspiration — keeping her humble, happy, and driven.

Shark Tank India Journey

On Shark Tank India Season 5, Akriti pitched Loopie with passion and clarity, showcasing how the brand is more than just products — it’s about supporting equal parenting and redefining family life.

The Sharks appreciated her vision, her deep understanding of the children’s category, and her entrepreneurial journey. Loopie’s pitch highlighted the brand’s potential to scale in India’s growing parenting and children’s lifestyle market.

Akriti sought funding to accelerate Loopie’s growth, strengthen product innovation, and expand reach. Her confidence and authenticity resonated with the panel, positioning Loopie as a promising player in the parenting space.

Philosophy & Mission

Loopie’s philosophy is rooted in:

• Equal Parenting: Supporting both moms and dads in sharing responsibilities.
• Respect for Children: Seeing kids as “young adults” with their own agency.
• Quality & Freedom: Designing products that give families the freedom to thrive.
• Continuous Learning: Staying curious, humble, and inspired by children.

Impact & Vision

Loopie is more than a brand — it’s a movement for modern parenting. By blending thoughtful design with a philosophy of respect and equality, Loopie aims to:

• Empower families to embrace parenting without losing individuality.
• Create products that are functional, stylish, and meaningful.
• Inspire a cultural shift where parenting is celebrated as a shared journey.

With Shark Tank visibility and Akriti’s entrepreneurial drive, Loopie is poised to become a leading voice in India’s parenting revolution.

Closing Thought

Loopie is not just about raising children — it’s about raising families. Founded by Akriti Gupta, the brand embodies equal parenting, respect for kids, and the joy of living life together. With its Shark Tank journey and a strong vision for the future, Loopie is set to transform how India experiences parenting.