In a world increasingly focused on conscious consumption, ASHVAS is building a business around the idea that sustainability and quality should go hand in hand. Co-founded by Samyak Jain and Ankush Birla, the brand has positioned itself as a luxury, sustainable, and craft-focused company that creates apparel and home furnishing products using environmentally responsible materials and ethical production practices.
Join the Conversation – Live on YouTube
The journey of ASHVAS began with a shared belief that businesses should not have to choose between beautiful products and responsible manufacturing. The founders saw a gap in the market for production partners who valued craftsmanship, sustainability, and creativity equally. What started as a common frustration soon evolved into a mission to create a production ecosystem that supports artisans while delivering high-quality products to global brands.
Although they come from different backgrounds and mindsets, the founders believe their differences are their biggest strength. Samyak Jain brings creativity, storytelling, and a constant desire to explore new ideas. Ankush Birla, on the other hand, focuses on precision, execution, and ensuring that every process runs smoothly. Together, they have built a company where creativity and structure work side by side.
At the heart of ASHVAS is a deep respect for India’s artisan communities. The company collaborates with skilled craftspeople whose techniques and traditions have been passed down through generations. These artisans bring their heritage into every product, whether through weaving, printing, embroidery, or handcrafted detailing. By preserving these traditional skills, ASHVAS helps keep centuries-old craftsmanship alive in a modern marketplace.
Sustainability is not treated as a marketing trend at ASHVAS; it is built into the foundation of the business. The brand works with sustainable fabrics and promotes zero-waste production practices wherever possible. Every effort is made to reduce environmental impact while creating products that meet the expectations of global customers looking for responsible sourcing and premium quality.
Beyond manufacturing, ASHVAS offers an end-to-end solution for fashion brands and businesses worldwide. From sourcing sustainable materials to producing finished garments and home décor products, the company manages the entire process. This integrated approach allows brands across the world to access ethically made products that are designed and manufactured in India.
Quality and design remain central to the company’s identity. The founders believe that attention to detail is what separates a good product from a great one. Whether it is the choice of fabric, the finishing of a garment, or the smallest design element, every aspect is carefully considered. Their collections blend timeless craftsmanship with contemporary aesthetics, creating products that feel both modern and meaningful.
Today, ASHVAS stands as more than a manufacturing company. It represents a vision for the future of fashion and home furnishings, one where artisans are valued, sustainability is prioritized, and every product tells a story. Through their shared commitment to conscious creation, Samyak Jain and Ankush Birla are proving that businesses can build global products while staying deeply connected to people, heritage, and purpose.
