Founded by Agam Agarwal and Shubham Mittal, Anyway Snacks is a healthy snacking brand born in Kota with one stubborn idea: snacks should never be boring. The two friends, both former chartered accountants, left stable careers to create bold-tasting, baked snacks made with clean ingredients.
Join the Conversation – Live on YouTube
The journey started with a craving. Growing up in Kota, snacks were unapologetic and full of flavour. But supermarket aisles told a different story — bland chips, questionable ingredients, and compromises everywhere. Agam and Shubham decided to change that.
From the very beginning, flavour and quality were non-negotiable. Anyway Snacks is made in-house in Kota, where every grain is chosen carefully, seasoned boldly, and tasted obsessively until it feels right. No shortcuts, no compromises, and no “health halo” gimmicks — just snacks that taste better by choice.
The brand’s philosophy is simple: better grains, better flavours, better snacking. Every bite is designed to deliver bold taste without sacrificing clean ingredients. This commitment has helped Anyway Snacks stand out in a crowded market.
What makes Anyway, Anyway? It’s the refusal to settle. The founders believe snacks should be fun, flavourful, and guilt-free. Their baked products are proof that health and taste can coexist without compromise.
From a small idea in Kota, Anyway Snacks has grown into a brand available in 800+ stores across 10+ cities, including London. Every milestone has been built on taste, not marketing budgets, proving that authenticity wins over hype.
The brand’s expansion reflects its growing popularity among conscious consumers who want snacks that are both bold and better. Anyway Snacks is not just about food — it’s about a lifestyle that values flavour, honesty, and joy.
And the journey is only beginning. With its roots in Kota and its reach now global, Anyway Snacks is poised to become a household name for anyone who believes snacking should be bold, clean, and unforgettable. Anyway.
