Fitkin, founded by Surbhi Chawla, is a homegrown direct-to-consumer (D2C) Indian activewear brand that blends functionality with fashion. Unlike global activewear labels that often overlook local needs, Fitkin is designed specifically for Indian body types, ensuring comfort, versatility, and style.
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The brand specializes in functional, fashion-centric apparel that supports both performance and lifestyle. With in-house manufacturing and a focus on quality fabrics, Fitkin delivers activewear that is durable, breathable, and adaptable to everyday routines — from workouts to casual wear.
The Founder – Surbhi Chawla
Surbhi Chawla’s journey is a story of bold pivots and vision. A graduate of NIFT Delhi and an Oxford MBA, she began her career in couture but soon recognized the growing demand for affordable, high-quality activewear in India.
Her decision to move from couture to activewear was driven by a desire to create a brand that resonates with modern Indian consumers who value both style and functionality. With Fitkin, she has built a label that reflects her expertise in design and her entrepreneurial spirit.
Shark Tank India Journey
On Shark Tank India Season 5, Surbhi pitched Fitkin as a brand redefining activewear for Indian consumers. Her clarity of vision, strong product line, and focus on in-house manufacturing impressed the Sharks.
Fitkin secured a deal with Vineeta Singh, who invested ₹1 crore, validating the brand’s potential and giving it the momentum to scale. This investment not only provided capital but also strategic mentorship from one of India’s leading entrepreneurs in the D2C space.
Philosophy & Mission
Fitkin’s philosophy is built on three pillars:
- Functionality: Apparel designed to support performance and everyday comfort.
- Fashion: Trend-conscious designs that make activewear versatile beyond the gym.
- Fit for India: Tailored for Indian body types, ensuring inclusivity and accessibility.
The mission is to make activewear a lifestyle choice for Indian consumers, bridging the gap between global standards and local needs.
Impact & Vision
Fitkin is more than just clothing; it’s about empowering individuals to embrace active living. By offering stylish, functional apparel, the brand encourages fitness as a lifestyle while celebrating Indian identity.
With Shark Tank funding and Vineeta Singh’s mentorship, Fitkin is poised to expand its reach, strengthen its product line, and become a household name in India’s growing activewear market.
Closing Thought
Fitkin is redefining activewear in India by blending fashion, functionality, and inclusivity. Founded by Surbhi Chawla, the brand reflects her journey from couture to activewear and her vision to create apparel that truly fits Indian consumers. With Shark Tank India backing and a strong D2C model, Fitkin is set to become a leader in India’s active lifestyle revolution.
