Skincare is more than just beauty—it’s about health, confidence, and well-being. Fixderma Group, founded by Shaily Mehrotra and Anurag Mehrotra, is built on this philosophy. With a strong commitment to dermaceutical excellence, Fixderma has become a trusted name in advanced skincare solutions.

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The company’s mission is clear: to provide innovative, science-backed products that address real skin concerns—from acne and pigmentation to hydration, sun protection, and anti-aging. Every formula is designed with potent ingredients, years of research, and a deep understanding that every individual’s skin is unique.

Founders and Their Vision

• Anurag Mehrotra brings over two decades of experience in the transnational pharmaceutical industry. His expertise in developing new markets and finance has been instrumental in shaping Fixderma into a fully integrated company with global reach.
• Shaily Mehrotra, a management graduate with commendable industry knowledge, plays a pivotal role in the company’s growth. Her passion, transparency, and commitment to employees and innovation have ensured Fixderma’s steady success.

Together, they envisioned a brand that blends science, sustainability, and accessibility, making advanced skincare solutions available to people everywhere.

Founder Journey

The journey of Fixderma began with a simple but powerful idea: healthy skin should be accessible to all.

Anurag’s pharmaceutical background gave him insight into the importance of scientific rigor, while Shaily’s management expertise helped build a strong organizational culture. They noticed a gap in the skincare industry—many products were either cosmetic-focused without medical depth, or clinical but inaccessible to everyday consumers.

Fixderma was created to bridge this gap. The founders invested in research and development, collaborated with dermatologists and healthcare professionals, and built a portfolio of products that combine clinical efficacy with consumer-friendly design.

Their persistence paid off. Today, Fixderma holds 71 patents and 10 software copyrights, adheres to international standards like ISO9001, ISO14001, ISO45001, and BSCI, and is recognized as a leader in dermaceutical innovation.

Skincare Philosophy – Prevent. Protect. Correct.

Fixderma’s approach to skincare is built on three pillars:

• Prevent – Stop damage before it begins.
• Protect – Shield skin from harmful external factors.
• Correct – Treat existing concerns with targeted solutions.

This philosophy ensures that every product works synergistically to deliver healthier, younger-looking skin.

Innovative Products

• Shadow Silicone Matte Cream SPF 50 – A new-age sunscreen that protects against UVA, UVB, Blue Light, Infra-Red, and High Energy Visible Light. Non-greasy, oil-free, and soft on the skin.
• Skarfix-TX Cream – A breakthrough in pigment correction, treating melasma, PIE, PIH, and hyperpigmentation with 10% Tranexamic Acid, Kojic Acid, Alpha Arbutin, and Vitamin C.
• Nigrifix Cream – A customized formulation for hyperpigmentation associated with acanthosis nigricans, targeting darkness and hardness in areas like the neck, elbows, knees, and knuckles.

Social and Environmental Commitment

Fixderma is not only about skincare—it’s about responsibility. By adhering to strict certifications and sustainability standards, the company ensures that its products are safe for consumers and respectful of the environment.

Vision for the Future

Looking ahead, Fixderma aims to expand its global presence while continuing to innovate in dermaceutical science. The goal is to make advanced, effective skincare accessible to every individual, empowering people to feel confident in their own skin.

Conclusion

Fixderma Group is more than a skincare company—it’s a movement towards healthy, science-backed, and sustainable beauty. Through the vision of Shaily Mehrotra and Anurag Mehrotra, the brand has redefined dermaceutical excellence, offering products that deliver visible results and renewed confidence.