First Coffee is a fast‑growing grab‑and‑go specialty coffee brand in India, co‑founded by Shashank Rawat, Shiv Dhawan, and Sohrab Sitaram. With a vision to make premium coffee accessible, convenient, and eco‑conscious, the trio is reshaping India’s café culture by blending quality, speed, and sustainability.

Join the Conversation – Live on YouTube

🌟 Introduction

India’s coffee culture has traditionally revolved around sit‑down cafés or instant mixes at home. But with urban lifestyles becoming faster and Gen Z demanding premium yet convenient options, First Coffee has emerged as a disruptor. Founded by Shashank Rawat, Shiv Dhawan, and Sohrab Sitaram, the brand offers specialty coffee in a grab‑and‑go format, combining single‑origin beans, eco‑friendly practices, and youthful branding.

👤 The Founders

Shashank Rawat

• Entrepreneur with a background in hospitality and retail.
• Focuses on operations, scaling outlets, and ensuring customer experience.
• Passionate about making premium coffee accessible to everyday consumers.

Shiv Dhawan

• Marketing and brand strategist.
• Leads consumer engagement, digital campaigns, and positioning First Coffee as a Gen Z‑friendly brand.
• Advocates for sustainability and eco‑conscious practices in food and beverage.

Sohrab Sitaram

• Veteran in India’s F&B industry, known for co‑founding other successful ventures.
• Brings decades of expertise in scaling food brands, supply chain management, and innovation.
• Acts as mentor and strategic backbone for First Coffee’s growth.

Together, the trio blends youthful energy and seasoned expertise, creating a brand that resonates with both young professionals and coffee enthusiasts.

⚙️ What First Coffee Offers

• Grab‑and‑Go Specialty Coffee: Designed for busy urban lifestyles.
• Single‑Origin Beans: Focus on quality and authentic taste.
• Eco‑Conscious Practices: Sustainable sourcing and reduced waste.
• Affordable Luxury: Premium coffee at accessible price points.
• Youthful Branding: Vibrant outlets and digital campaigns targeting Gen Z.

📊 Market Position & Growth

• Founded: 2024, headquartered in Delhi NCR.
• Expansion Plans: From 4 outlets to 40 by 2025.
• Target Audience: Gen Z and millennials seeking quick, premium coffee experiences.
• Differentiator: Convenience + quality, unlike traditional sit‑down cafés.

🏆 Why First Coffee Stands Out

• Speed & Convenience: Coffee ready in minutes, perfect for grab‑and‑go culture.
• Premium Quality: Specialty beans and curated blends.
• Eco‑Friendly: Commitment to sustainable farming and reduced packaging waste.
• Gen Z Appeal: Vibrant branding, digital‑first campaigns, and relatable messaging.
• Scalability: Strong funding and ambitious expansion strategy.

✨ Conclusion

First Coffee, founded by Shashank Rawat, Shiv Dhawan, and Sohrab Sitaram, is more than just a coffee brand—it’s a lifestyle movement. By combining premium taste, eco‑conscious practices, and grab‑and‑go convenience, the founders are redefining how India consumes coffee.

With ambitious expansion plans and a strong focus on Gen Z, First Coffee is poised to become a household name in India’s specialty coffee market, proving that great ideas can be brewed from passion, innovation, and teamwork.