For pet parents, grooming and wellness are more than just routines—they are acts of love. Yet, many traditional pet care products fail to address the unique needs of Indian pets and their owners. Enter Moe Puppy, a direct-to-consumer (D2C) startup founded in 2023 by Himani Baisla and Manish Paul, with a mission to redefine pet grooming through innovation, safety, and accessibility.
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The Idea Behind Moe Puppy
The founders recognized a gap in the Indian pet care market: while pet ownership was rising rapidly, grooming solutions were often imported, expensive, or unsuitable for local conditions. Moe Puppy was created to offer affordable, effective, and safe grooming products designed specifically for Indian pets.
Their product line includes:
- Dry Shampoos – convenient for quick cleans without water.
- Anti-Tick Sprays – formulated for Indian climates where ticks are common.
- Conditioning Treatments – luxurious yet safe for sensitive coats.
By combining natural ingredients with advanced formulations, Moe Puppy ensures pets not only look good but also stay healthy.
Founders’ Journey
Himani Baisla and Manish Paul launched Moe Puppy with a vision to build India’s most trusted pet care brand. Their journey began with extensive research into pet grooming challenges faced by Indian households.
Within just a year, Moe Puppy achieved remarkable milestones:
- Served 1 lakh+ customers.
- Achieved a 30% repeat purchase rate.
- Recorded 10X growth year-on-year.
This rapid success attracted investors, and in a pre-seed round led by PedalStart, with participation from Jindagi Live Angel Fund and other angel investors, Moe Puppy raised ₹2 crore. The funds are being used for marketing, R&D, supply chain optimization, and team expansion.
Founders – Himani Baisla & Manish Paul
- Himani Baisla – Passionate about animal welfare, she brings empathy and insight into the brand’s product development, ensuring every formula is safe and effective.
- Manish Paul – With entrepreneurial drive and strategic vision, he focuses on scaling the brand, building partnerships, and ensuring Moe Puppy’s growth in the competitive D2C space.
Together, they blend compassion with innovation, creating a brand that resonates with pet parents across India.
Key Features of Moe Puppy
- Innovative Formulations – Combining natural ingredients with modern science.
- Pet-Specific Solutions – Designed for Indian climates and pet lifestyles.
- Affordable Luxury – High-quality grooming products at accessible prices.
- Community Impact – Supporting animal shelters and rescue organizations.
- Customer-Centric Approach – Building trust through repeat purchases and loyalty.
Mission & Vision
Moe Puppy’s mission is clear: 👉 To build the world’s most trusted and transformative pet care brand.
Their vision is to empower 1 billion pet parents worldwide with trust, innovation, and unparalleled care.
Social Impact
Beyond business, Moe Puppy is committed to giving back. The brand actively supports animal shelters and rescue organizations, donating products and raising awareness about responsible pet ownership. This community-driven approach strengthens their bond with pet parents and reinforces their values.
Conclusion
Moe Puppy is more than a pet care brand—it’s a movement to revolutionize grooming and wellness for pets in India and beyond. With founders Himani Baisla and Manish Paul at the helm, the company is setting new standards in safety, innovation, and compassion.
