Circato, co-founded by Praveen Crasta, T Paul Koshy, and Sushma Joseph, is a sustainability-focused startup tackling one of India’s most pressing challenges: plastic waste management. The company transforms single-use plastic waste into high-performance construction materials, offering an innovative solution that bridges environmental responsibility with infrastructure development.

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Circato’s mission is clear — to repurpose large volumes of plastic waste into durable building panels, reducing landfill burden while creating scalable alternatives for the construction sector. Their products have already seen pilot deployments at Kempegowda International Airport (BIAL) and government buildings, proving both feasibility and impact.

The Founders – Praveen Crasta, T Paul Koshy & Sushma Joseph

The founding trio envisioned Circato as a circular economy solution that not only addresses waste but also creates value for industries. Their approach combines engineering innovation with sustainability, positioning Circato as a brand that can reshape how India thinks about construction materials.

By focusing on durability, affordability, and environmental impact, they are building a business that is both socially relevant and commercially scalable.

Shark Tank India Journey

Circato entered Shark Tank India Season 5 seeking ₹90 lakhs for 3% equity, presenting its breakthrough technology to repurpose plastic waste into durable construction panels. The Sharks acknowledged the impact-driven model and the urgency of tackling India’s waste management crisis.

While concerns were raised around execution complexity, scalability, and adoption in the construction sector, Anupam Mittal saw potential in the vision and the founders’ conviction. He offered ₹90 lakhs for 10% equity, valuing Circato at ₹9 crores.

This investment not only validated Circato’s mission but also positioned the startup as a green-tech innovator to watch, combining sustainability with infrastructure opportunities.

Brigade REAP Accelerator

Shortly after, Circato was inducted into the 19th Cohort of Brigade REAP, India’s pioneering UrbanTech accelerator. Alongside startups like Schjinenn Digital, Candela, and No Blink, Circato was chosen for its transformative potential in the built environment.

Brigade REAP’s mentorship will help Circato scale operations, attract investments, and deliver measurable impact across real estate and urban development. With REAP’s backing, Circato is poised to bridge raw innovation with market-ready scaling, ensuring its technology finds widespread adoption.

Impact & Vision

Circato’s vision is to:

• Reduce plastic waste by converting it into usable construction materials.
• Introduce circularity into the real estate sector.
• Enhance sustainability in infrastructure projects.
• Empower communities by addressing deep-rooted environmental pain points.

By aligning with India’s sustainability goals, Circato is not just building panels — it’s building a future where waste becomes opportunity.

Closing Thought

Circato represents the powerful intersection of sustainability and innovation. Founded by Praveen Crasta, T Paul Koshy, and Sushma Joseph, the startup is tackling India’s waste crisis head-on by converting single-use plastic into durable construction materials.

On Shark Tank India Season 5, Circato secured a deal with Anupam Mittal, who invested ₹90 lakhs for 10% equity, valuing the company at ₹9 crores. This partnership validated Circato’s mission and gave the founders the backing needed to scale their vision.