Green Avartan, founded by Pankaj Pandey and Kiran Pandey, is a solid waste recycling company based in Madhya Pradesh. The startup’s mission is to convert waste into high-value resources, creating a sustainable ecosystem while addressing India’s growing waste management crisis. By collecting, sorting, and processing scrap material, Green Avartan produces useful resources that can be reintroduced into the economy — a model that embodies circularity and environmental responsibility.
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The founders describe their vision as building a “green legacy” — a future where waste is not discarded but transformed into opportunity.
👨🎨 The Founders – Pankaj & Kiran Pandey
The husband-and-wife duo left behind secure careers to pursue their passion for sustainability. Pankaj, who previously earned a salary of ₹1 crore, chose to dedicate himself to solving India’s waste problem. Together, they built Green Avartan into a profitable enterprise, proving that environmental impact and business viability can coexist.
Their journey reflects resilience and conviction: they are not just running a company, but driving a movement to integrate India’s waste sector into the organized circular economy.
🦈 Shark Tank India Journey
On Shark Tank India Season 5, Pankaj pitched Green Avartan seeking ₹1 crore for 5% equity, valuing the company at ₹20 crores. The Sharks were impressed by the company’s revenue growth and impact-driven model but raised concerns about low margins, scalability, and sector challenges.
- Revenue: ₹77 lakhs in FY 2024–25; ₹5.6 crores year-to-date.
- EBITDA: 14–15%, though profits were flat at the time.
- Future Projections: ₹13.5 crores in 2025–26, ₹50 crores in 2026–27, and ₹1000 crores in five years.
While Sharks like Aman Gupta and Namita Thapar lauded the founders’ courage and confidence, they hesitated due to margin profiles and execution risks. Hardik Kothiya offered ₹1 crore for 15% equity, later negotiating to 12%, but Pankaj refused, believing the valuation was too low.
Despite walking away without a deal, the founders left a strong impression, with Aman Gupta remarking, “Aap alag type ke ho.”
🎨 Philosophy & Mission
Green Avartan’s philosophy is rooted in:
- Circular Economy: Moving India’s waste sector from unorganized to organized.
- Value Creation: Converting scrap into usable resources.
- Sustainability: Reducing landfill burden and environmental damage.
- Community Impact: Creating jobs and awareness around recycling.
Their long-term strategy includes leveraging Extended Producer Responsibility (EPR) to integrate manufacturers into the recycling ecosystem, ensuring scalability and compliance.
🌍 Impact & Vision
Green Avartan is more than a recycling company — it’s a movement to redefine waste management in India. By combining profitability with sustainability, the founders aim to prove that green businesses can thrive at scale.
Their vision is bold: to grow revenues to ₹1000 crores in five years while building a legacy of environmental stewardship.
🏷️ Closing Thought
Green Avartan is turning India’s waste crisis into a sustainability opportunity. Founded by Pankaj and Kiran Pandey, the company embodies courage, conviction, and a commitment to the planet. While Shark Tank India didn’t yield an investment, the founders’ confidence and mission-driven approach signal a promising future. With their focus on circular economy integration and ambitious growth targets, Green Avartan is poised to become a leader in India’s recycling revolution.
