Go Zero, founded by Kiran Shah, is a revolutionary dessert brand that reimagines indulgence for health-conscious consumers. At its core, Go Zero is about ice creams and desserts that taste as good as they feel — rich, creamy, and satisfying, but without the guilt of excessive sugar and calories.

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The brand’s innovation lies in its proprietary sugar replacement blend, Sweet Zero™, which cuts calories by nearly 50% while preserving the authentic taste and texture of traditional ice cream. Go Zero is not just a product, but a movement towards healthier indulgence in a country where diabetes and lifestyle diseases are rising rapidly.

The Founder – Kiran Shah

The brain, heart, and soul behind Go Zero is Kiran Shah, an IIM Lucknow MBA with a sharp entrepreneurial instinct. His journey reflects a blend of corporate expertise and family business legacy:

• Began his career as a brand manager at Procter & Gamble Singapore, gaining global FMCG experience.
• Joined his family’s ice cream business and scaled it to 100+ stores across India.
• During the pandemic, realized the urgent need to address India’s sugar consumption crisis, given the country’s reputation as the diabetes capital of the world.

This realization sparked months of experimentation with natural sweeteners like Stevia, FOS, and Maltitol, eventually leading to the creation of Sweet Zero™.

Kiran’s vision is clear: “Ice cream should never come with a side of guilt.”

Shark Tank India Season 4 Journey

On Shark Tank India Season 4, Go Zero made waves with its innovative pitch. Founder Kiran Shah showcased the brand’s potential to disrupt India’s dessert market with healthier indulgence.

• Investment Secured: ₹1 crore for 1.5% equity from Aman Gupta, co-founder of boAt.
• Investor Confidence: Aman Gupta’s backing validated Go Zero’s vision of combining indulgence with health.
• Market Potential: With India’s rising demand for better-for-you products, Go Zero is positioned to lead the guilt-free dessert revolution.

Philosophy & Mission

Go Zero’s philosophy is built on three pillars:

• Indulgence Without Guilt: Desserts that satisfy cravings without compromising health.
• Innovation in Sweeteners: Proprietary blends that reduce calories while retaining taste.
• Lifestyle Transformation: Helping India embrace healthier choices without sacrifice.

The mission is to make healthier indulgence mainstream, proving that desserts can be both delicious and responsible.

Impact & Vision

Go Zero is more than a dessert brand — it’s a health-conscious revolution. By offering guilt-free ice creams, it empowers consumers to enjoy life’s pleasures while staying mindful of their health.

Looking ahead, Go Zero aims to:

• Expand its product line into desserts beyond ice cream.
• Scale distribution across India and global markets.
• Champion the “sweet without sugar” movement as a lifestyle choice.

Closing Thought

Go Zero is redefining indulgence in India. Founded by Kiran Shah, the brand blends innovation, health, and taste to create desserts that are truly guilt-free. With its Shark Tank journey and proprietary Sweet Zero™ blend, Go Zero is set to transform how India enjoys its sweet cravings — one scoop at a time.