In India’s diverse food landscape, regional snacks hold a special place—deeply rooted in culture, taste, and tradition. Among the brands preserving and modernizing this legacy is Shrimad Foods & Beverages, a Gujarat-based enterprise known for its authentic khakhra and traditional snack offerings.

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Founded by Vimal R. Akbari, the brand represents a blend of traditional recipes, modern manufacturing, and global ambition.

Shrimad Foods

Shrimad Foods & Beverages is a food manufacturing and export company specializing in traditional Gujarati snacks such as:

• Khakhra
• Bhakhri
• Urad Papad
• Cooking pastes

Headquartered in Rajkot, Gujarat, the company operates as a manufacturer, exporter, and supplier, delivering products both across India and internationally.

The brand is particularly known for:

• Authentic taste
• Variety of flavors
• Consistent quality standards

Founding Story and Leadership

Founder: Vimal R. Akbari

Vimal R. Akbari is the driving force behind Shrimad Foods. Based in Gujarat, he has experience in:

• Brand marketing
• Market research
• Business strategy

Vision

His vision was to:

Transform traditional Gujarati snacks into a scalable, globally accessible food brand.

He focused on combining:

• Traditional recipes
• Modern production methods
• Strong distribution networks

Journey and Growth

Shrimad Foods began its journey with humble beginnings and has grown rapidly over a short period.

Early Stage

• Started around 2017 with ~35 employees
• Initially produced 25 varieties of khakhra

Expansion Phase

• Expanded product portfolio
• Built a modern manufacturing facility
• Developed a network of 150+ distributors

Current Scale

Today, Shrimad Foods:

• Produces large volumes daily
• Supplies products across India and international markets
• Continues to innovate with new flavors and products

Product Portfolio

Shrimad Foods focuses on healthy, ready-to-eat traditional snacks.

Khakhra (Core Product)

Khakhra is a thin, roasted flatbread popular in Gujarat.

Key Features:

• Made from wheat flour, spices, and herbs
• Low in oil, making it a healthy snack
• Available in multiple flavors like:
  • Plain
  • Masala
  • Methi
  • Jeera

Khakhra is also considered suitable for:

• Breakfast
• Tea-time snacks
• Travel-friendly food

Bhakhri

• Thicker, crunchy traditional bread
• Rich in taste and texture
• Often consumed with tea or pickles

Urad Papad

• Made from urad dal
• High in protein and fiber
• Popular as a side dish or snack

Cooking Pastes

• Ready-to-use solutions for Indian cooking
• Designed for convenience and consistency

Brand Philosophy

Shrimad Foods is guided by a strong set of principles:

Quality First

The company prioritizes:

• Use of natural ingredients
• Strict quality control
• Consistent taste across batches

Authenticity

Products are made using:

• Traditional recipes
• Long-established methods
• Regional flavors

Innovation

The brand continuously introduces:

• New flavors
• Improved packaging
• Enhanced product formats

Manufacturing and Infrastructure

Shrimad Foods combines tradition with technology.

Key Capabilities

• Modern production unit
• Capacity of ~600 kg of khakhra per day
• Advanced machinery for efficiency

Certifications

The company adheres to global standards:

• ISO-certified
• FDA-approved

This ensures:

• Food safety
• International export readiness

Global Presence

Shrimad Foods has expanded beyond India, exporting to multiple countries including:

• USA
• Canada
• Australia
• UAE
• South Africa

This global footprint highlights the growing demand for:

Authentic Indian snacks in international markets

Market Positioning

Shrimad Foods positions itself as a premium yet accessible traditional snack brand.

Target Audience

• Health-conscious consumers
• Working professionals
• Families seeking traditional snacks
• Global Indian diaspora

Competitive Advantage

• Authentic Gujarati taste
• Wide product variety
• Strong distribution network

Challenges and Opportunities

Challenges

• Competition from large FMCG brands
• Maintaining quality at scale
• Adapting to changing consumer preferences

Opportunities

• Growing demand for healthy snacks
• Expansion into new international markets
• Increasing popularity of regional Indian foods

Future Outlook

Shrimad Foods aims to:

• Expand product categories
• Strengthen global exports
• Build a recognizable Indian snack brand worldwide

With a focus on innovation and quality, the company is well-positioned for sustained growth.

Conclusion

Shrimad Foods & Beverages is a shining example of how traditional Indian snacks can be transformed into a modern, scalable business. Under the leadership of Vimal R. Akbari, the brand has successfully combined heritage, quality, and innovation.

From humble beginnings in Gujarat to a growing global presence, Shrimad Foods continues to bring the authentic taste of India to tables around the world—one khakhra at a time.