In India’s diverse food landscape, regional snacks hold a special place—deeply rooted in culture, taste, and tradition. Among the brands preserving and modernizing this legacy is Shrimad Foods & Beverages, a Gujarat-based enterprise known for its authentic khakhra and traditional snack offerings.
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Founded by Vimal R. Akbari, the brand represents a blend of traditional recipes, modern manufacturing, and global ambition.
Shrimad Foods
Shrimad Foods & Beverages is a food manufacturing and export company specializing in traditional Gujarati snacks such as:
- Khakhra
- Bhakhri
- Urad Papad
- Cooking pastes
Headquartered in Rajkot, Gujarat, the company operates as a manufacturer, exporter, and supplier, delivering products both across India and internationally.
The brand is particularly known for:
- Authentic taste
- Variety of flavors
- Consistent quality standards
Founding Story and Leadership
Founder: Vimal R. Akbari
Vimal R. Akbari is the driving force behind Shrimad Foods. Based in Gujarat, he has experience in:
- Brand marketing
- Market research
- Business strategy
Vision
His vision was to:
Transform traditional Gujarati snacks into a scalable, globally accessible food brand.
He focused on combining:
- Traditional recipes
- Modern production methods
- Strong distribution networks
Journey and Growth
Shrimad Foods began its journey with humble beginnings and has grown rapidly over a short period.
Early Stage
- Started around 2017 with ~35 employees
- Initially produced 25 varieties of khakhra
Expansion Phase
- Expanded product portfolio
- Built a modern manufacturing facility
- Developed a network of 150+ distributors
Current Scale
Today, Shrimad Foods:
- Produces large volumes daily
- Supplies products across India and international markets
- Continues to innovate with new flavors and products
Product Portfolio
Shrimad Foods focuses on healthy, ready-to-eat traditional snacks.
Khakhra (Core Product)
Khakhra is a thin, roasted flatbread popular in Gujarat.
Key Features:
- Made from wheat flour, spices, and herbs
- Low in oil, making it a healthy snack
- Available in multiple flavors like:
- Plain
- Masala
- Methi
- Jeera
Khakhra is also considered suitable for:
- Breakfast
- Tea-time snacks
- Travel-friendly food
Bhakhri
- Thicker, crunchy traditional bread
- Rich in taste and texture
- Often consumed with tea or pickles
Urad Papad
- Made from urad dal
- High in protein and fiber
- Popular as a side dish or snack
Cooking Pastes
- Ready-to-use solutions for Indian cooking
- Designed for convenience and consistency
Brand Philosophy
Shrimad Foods is guided by a strong set of principles:
Quality First
The company prioritizes:
- Use of natural ingredients
- Strict quality control
- Consistent taste across batches
Authenticity
Products are made using:
- Traditional recipes
- Long-established methods
- Regional flavors
Innovation
The brand continuously introduces:
- New flavors
- Improved packaging
- Enhanced product formats
Manufacturing and Infrastructure
Shrimad Foods combines tradition with technology.
Key Capabilities
- Modern production unit
- Capacity of ~600 kg of khakhra per day
- Advanced machinery for efficiency
Certifications
The company adheres to global standards:
- ISO-certified
- FDA-approved
This ensures:
- Food safety
- International export readiness
Global Presence
Shrimad Foods has expanded beyond India, exporting to multiple countries including:
- USA
- Canada
- Australia
- UAE
- South Africa
This global footprint highlights the growing demand for:
Authentic Indian snacks in international markets
Market Positioning
Shrimad Foods positions itself as a premium yet accessible traditional snack brand.
Target Audience
- Health-conscious consumers
- Working professionals
- Families seeking traditional snacks
- Global Indian diaspora
Competitive Advantage
- Authentic Gujarati taste
- Wide product variety
- Strong distribution network
Challenges and Opportunities
Challenges
- Competition from large FMCG brands
- Maintaining quality at scale
- Adapting to changing consumer preferences
Opportunities
- Growing demand for healthy snacks
- Expansion into new international markets
- Increasing popularity of regional Indian foods
Future Outlook
Shrimad Foods aims to:
- Expand product categories
- Strengthen global exports
- Build a recognizable Indian snack brand worldwide
With a focus on innovation and quality, the company is well-positioned for sustained growth.
Conclusion
Shrimad Foods & Beverages is a shining example of how traditional Indian snacks can be transformed into a modern, scalable business. Under the leadership of Vimal R. Akbari, the brand has successfully combined heritage, quality, and innovation.
From humble beginnings in Gujarat to a growing global presence, Shrimad Foods continues to bring the authentic taste of India to tables around the world—one khakhra at a time.
