Founded by Nidhi Agarwal, Kitsters is India’s largest DIY kits brand for adults, offering over 100 unique products across art, food, gardening, lifestyle, gin, coffee, and more. The brand is redefining how adults and corporates engage with creativity, self-care, and experiences, making everyday life magical through hands-on kits.
Join the Conversation – Live on YouTube
Kitsters was born from a simple idea — to restore the magic of imagination that adulthood often takes away. As children, we believe the world can be anything we want it to be. But as we grow up, responsibilities and routines dull that sense of wonder. Kitsters exists to help adults reclaim their creativity and curiosity through DIY kits that spark joy, imagination, and self-expression.
Each kit is designed to be completed in just 20 minutes, making it easy for anyone to kickstart their creative juices. Whether it’s brewing your own gin, painting a canvas, or planting a mini garden, Kitsters offers experiences that are simple, accessible, and rewarding. The goal is not just to create something tangible, but to rediscover the magic within.
Kitsters solves a modern problem: while children are encouraged to play, adults are often left with limited options for stress relief and creative bonding. By productising experiences, Kitsters makes creativity on-demand and scalable, offering solutions for individuals, teams, and even corporate wellness programs.
The brand has quickly evolved into a cultural movement, inspiring thousands of adults to embrace creativity as a form of self-care. With its wide range of kits, Kitsters is helping people romanticize everyday life, turning mundane routines into magical experiences.
Behind Kitsters is Nidhi Agarwal, a passionate founder with a background in media, entertainment, and education management. Her vision combines storytelling, creativity, and skill-building to create a platform that empowers people to experience the joy of making. She believes that everyone is born magical, and Kitsters is the tool to help them rediscover it.
Looking ahead, Kitsters aims to expand its reach across India and beyond, continuing to build experiences that help adults reclaim their creativity. With DIY kits designed to make life more fun, Kitsters is positioning itself as the go-to brand for edutainment, self-care, and creative exploration.
