Founded by Ayyappan R, former SVP at Flipkart, CEO of Cleartrip, and CBO at Myntra, FirstClub has raised $55 million in a Series B funding round led by Peak XV Partners and Sofina, with participation from existing investors Accel, RTP Global, and Paramark Ventures. This comes just nine months after its $22 million Series A round, bringing total funding to $77 million across three rounds.
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The fresh capital will be used to expand into new cities, strengthen its quality-first grocery ecosystem, and introduce new categories such as beauty & personal care, home essentials, and pet care. The company also plans to deepen its technology and supply chain capabilities, ensuring that quality remains the cornerstone of its growth.
Founded in September 2024, FirstClub has already crossed one million orders within its first year of operations, currently serving customers in Bengaluru and Hyderabad. Unlike traditional quick commerce players, FirstClub emphasizes quality over speed. Fruits are screened for sweetness, vegetables are inspected for blemishes, and staples like milk, atta, paneer, and pulses undergo extensive lab testing before being listed.
Ayyappan R explained, “For our customers, quality comes first, especially when it comes to the food they give their families — not just speed. By banning over 200 harmful ingredients and lab-testing products before they reach our shelves, we’re building a standard of trust that has never existed in Indian retail.”
Peak XV Partners’ Managing Director G V Ravishankar added, “The first wave of quick commerce was built for speed. FirstClub is building for trust. With an explosion of D2C brands, customers need a neutral platform that curates for quality.”
FirstClub is positioning itself as a new-age omnichannel retail platform, combining the speed of quick commerce with the immersive experience of offline stores. Its mission is to become the go-to platform for high-quality, curated products that balance affordability with premium value.
The company’s early focus has been on fruits, vegetables, groceries, dairy, and health products, but with this funding, it is preparing to expand into beauty, fashion, home, and pet care. By curating trusted brands and banning harmful ingredients, FirstClub is building a platform that consumers can rely on for everyday essentials.
Still in its 0-to-1 hiring phase, FirstClub is laying the foundation for scale. Every hire at this stage plays a pivotal role in shaping the company’s future, as it aims to redefine how Indian households experience retail.
