Founded by Ajith Mohan Karimpana in 2012, Furlenco is India’s leading furniture and home subscription platform. Ajith, a former Vice President at Goldman Sachs in the US, left his Wall Street career to solve a problem he experienced firsthand — the burden of owning furniture. When he tried selling his furniture after moving to Bengaluru, he got back only 10% of its original value. That frustration sparked the idea for Furlenco.
Join the Conversation – Live on YouTube
Today, Furlenco is trusted by 1.5 lakh+ subscribers across major cities. Its mission is simple: to give people what they need, when they need it — without the hassle of ownership. By offering thoughtfully designed furniture through flexible subscriptions, Furlenco makes homes easier to set up, move, and live in.
The brand’s philosophy is rooted in freedom of choice, freedom of access, and freedom to change. Customers can rent, subscribe, buy, and even return furniture for credits, all under one roof. This circular approach ensures sustainability while giving users complete flexibility.
Furlenco’s wide range of furniture is inspired by the evolving needs of urban India. Whether it’s setting up a new apartment, upgrading a living room, or creating a cozy workspace, Furlenco adapts to lifestyles that are always on the move.
The platform’s freedom of access means customers can choose how they want to engage — rent for short-term needs, subscribe for long-term convenience, or buy if they want to own. This flexibility makes Furlenco unique in the furniture industry.
Its freedom to change model ensures that customers never feel stuck. Furlenco happily buys back furniture and offers assured credits, allowing users to refresh their homes without waste or hassle.
By combining design, technology, and sustainability, Furlenco is not just a furniture company — it’s a lifestyle partner. It empowers people to live freely, without being tied down by heavy investments or rigid ownership.
Looking ahead, Furlenco continues to expand its reach and innovate its offerings, staying true to its promise: to make homes more comfortable, flexible, and future-ready for India’s urban generation.
