Hyphen, co-founded by Kriti Sanon, Vaishali Gupta, and Tarun Sharma, is a skincare brand built on the belief that you shouldn’t have to choose between nature and science — you can have both. The brand was born out of the realization that consumers are often overwhelmed by the endless options for skincare, each focusing on a single ingredient or concern. Hyphen bridges this gap by “hyphenating” multiple powerful ingredients into each product, creating result-driven solutions that cater to diverse Indian skin needs.

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Hyphen’s mission is to simplify skincare while delivering maximum benefits. Every product is designed to be a multi-tasking essential, offering more than one solution in a single bottle, making skincare routines both effective and effortless.

The Founders

• Kriti Sanon – Actress and entrepreneur, whose passion for skincare and curiosity for innovation inspired the brand.
• Vaishali Gupta – Co-founder with expertise in brand building and consumer engagement.
• Tarun Sharma – Co-founder focused on product development and operational excellence.

Together, they envisioned Hyphen as a brand that empowers individuals to embrace skincare rituals that are clean, vegan, sustainable, and effective.

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Philosophy & Mission

Hyphen is built on three core principles:

• Multi-Ingredient Formulations: Each product blends nature’s richness with science’s precision to address multiple skin concerns at once.
• Clean & Conscious: Vegan, sustainable, and toxin-free formulations that care for both skin and planet.
• Empowerment: Helping consumers streamline their skincare routines without compromising on results.

As Kriti Sanon herself expressed:

“HYPHEN originated from a pure passion for skincare and a curious, driven mind that always wanted more in life! Each product blends a multitude of amazing ingredients from both nature and science to create a power-packed solution for every concern.”

Product Highlights

Hyphen’s curated range includes:

• Barrier Care Face Creams – Strengthening and hydrating solutions for skin barrier health.
• Golden Hour Glow Face Serum – A multi-ingredient serum designed to deliver radiance and nourishment.
• All I Need Sunscreen SPF 50 PA++++ – Broad-spectrum protection with added skincare benefits.

Each product is crafted to be a must-have essential, combining multiple benefits into one, making skincare routines simpler and more effective.

Impact & Vision

• Consumer Empowerment: Helping individuals embrace skincare that is simple, effective, and trustworthy.
• Sustainability: Commitment to vegan, clean, and eco-conscious formulations.
• Future Goals:
  • Expand product offerings across skincare categories.
  • Build Hyphen into a trusted global skincare brand.
  • Continue blending nature’s power with science’s potency to deliver innovative solutions.

Closing Thought

Hyphen is more than a skincare brand — it’s a movement to redefine beauty with simplicity, integrity, and innovation. By combining nature and science, Kriti Sanon, Vaishali Gupta, and Tarun Sharma have created a brand that empowers consumers to “have it all” — effective skincare, clean formulations, and sustainable values.