Founded in January 2018 by Kanikka Dewani, Mintree Cosmetics is a premium body and skincare brand that fuses Indian beauty traditions with international trends. The mission is bold yet simple: to be on the shelves of every fifth consumer worldwide by offering high-standard, ethical, and effective beauty solutions.
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Mintree quickly established itself as a trusted name in professional beauty channels. Within two years, its products were present in over 3,000 leading salons and spas across India, covering nearly 75% of top urban markets. Today, Mintree has expanded to over 5,000 salons, while also launching a D2C retail range that emphasizes efficacy, exotic fragrances, luxe packaging, and superior formulations.
The Founder – Kanikka Dewani
Kanikka Dewani is an entrepreneur and brand consultant with over 19 years of experience in the beauty, fashion, and lifestyle industries. Her career spans global and Indian giants like L’Oréal Paris, Benefit Cosmetics (LVMH Group), Reliance Brands Ltd, and Pantaloons.
In 2016, she began her entrepreneurial journey, launching Mintree in 2018 and later Vedic Valley in 2021. While Mintree focuses on certified organic, vegan, premium skincare, Vedic Valley represents her vision of modern Ayurveda—accessible, affordable, and rooted in tradition.
Kanikka is also a passionate member of EO (Entrepreneurs’ Organization) and has been recognized as one of India’s most influential women entrepreneurs.
The Philosophy
Mintree’s ethos is built on clean beauty and environmental accountability. Every Mintree product is:
- Vegan & Natural
- Sulphate-Free, Paraben-Free, Silicone-Free, Formaldehyde-Free
- Cruelty-Free & Burden-Free
The brand combines nature’s goodness with scientific innovation, ensuring products that pamper the skin while being safe for the planet.
Mintree also champions social progress:
- 80% of its workforce is women-led
- The company fosters a gender-inclusive and LGBTQ+ friendly culture
Growth & Recognition
Mintree’s journey has been marked by rapid growth and prestigious recognition:
- Shark Tank India Season 3 (2024) – Secured funding from Peyush Bansal and Azhar Iqbal
- Elle Beauty Awards 2024 – Go Greener Award
- Grazia Beauty Awards 2024 – Best Face Mask Award
- Times Most Influential Personalities Award (2021)
- FICCI Game Changer Women Startup Award (2021)
- TIE Women Best Startup Award (Dubai, 2021)
- Vidarbha Udyog Awards (2019) by Shri Nitin Gadkari
- CMPL Awards (2019 & 2024) for excellence in private label manufacturing
These accolades highlight Mintree’s commitment to innovation, sustainability, and inclusivity.
Why Mintree Matters
Mintree is more than a cosmetics brand—it is a movement for ethical beauty. By combining organic formulations, modern science, and social responsibility, Mintree is redefining what beauty means in India and beyond.
As Kanikka Dewani puts it: “Our products are designed to pamper your skin, just the way your mom pampers you.”
Closing Thought
Mintree Cosmetics is revolutionizing Indian beauty with clean, vegan, and luxurious skincare. With its presence in thousands of salons, a growing D2C range, and global ambitions, Mintree is poised to become a household name worldwide—serving beauty with conscience, care, and innovation.
