Rozana, founded in 2021 by Ankur Dahiya, Adwait Vikram Singh, and Mukesh Christopher, is one of India’s fastest-growing rural commerce platforms. Built with the mission to transform the lives of India’s vast rural population, Rozana leverages AI, technology, and community networks to bring convenience, affordability, and accessibility to underserved villages.

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The platform offers a wide range of over 1000 products—from groceries and FMCG staples to electronics, footwear, beauty, and local specialties—at best prices with lightning-fast delivery. Rozana is designed to onboard first-time consumers in rural India, becoming the preferred channel for D2C brands targeting Bharat.

The Founders

• Ankur Dahiya (CEO) – spearheads Rozana’s vision and expansion strategy, focusing on tech infrastructure and brand partnerships.
• Adwait Vikram Singh – brings expertise in rural markets and community engagement, ensuring Rozana’s hyperlocal model resonates with consumers.
• Mukesh Christopher – drives operational excellence, logistics, and last-mile delivery, making Rozana’s promise of speed and efficiency a reality.

Together, they have built Rozana into a mission-driven enterprise that connects rural aspirations with modern commerce.

The Model

Rozana’s approach is unique:

• Hyperlocal service model – tailored to village-specific needs.
• Micro-entrepreneur network – enabling over 10 million rural entrepreneurs to onboard customers, share deals, and facilitate last-mile delivery.
• Omnichannel retail presence – currently spanning 21,000 villages across Uttar Pradesh and Haryana.
• Tech + Data Science backbone – predicting and catering to local demands outside the scope of mainstream e-commerce.

This silent tech revolution is not only empowering rural consumers but also incubating a new generation of tech-enabled entrepreneurs.

Growth & Expansion

Rozana began in Rae Bareli, Uttar Pradesh, and now covers 16 districts across UP and Haryana, reaching over 13,000 villages. The company plans to expand to 35,000 villages, entering states like Madhya Pradesh, Odisha, and Punjab.

Key milestones:

• Raised $30 million (₹275 crore) in a funding round led by Bertelsmann India Investments and Fireside Ventures, with participation from Bikaji’s promoters and Spark Growth Ventures.
• Valuation doubled to nearly $200 million in 2025, up from $80–85 million in 2024.
• Revenue of ₹272 crore in FY25, with a target of ₹600 crore in FY26.
• February 2026 revenue of ₹70 crore, giving an annualized run rate of ₹840 crore.
• Over 75 retail stores, with plans to expand to 200+ stores across the Gangetic belt.

Why Rozana Matters

Rozana is more than an e-commerce platform—it is a movement to empower rural India. By combining affordability, accessibility, and speed, Rozana is:

• Bridging the rural-urban commerce gap.
• Empowering micro-entrepreneurs to become local commerce leaders.
• Delivering convenience to households that have historically been underserved.
• Becoming the preferred channel for D2C brands to reach Bharat’s 1 billion rural consumers.

Closing Thought

Rozana is redefining rural commerce for Bharat. With its tech-driven, community-powered model, it is not just delivering products—it is delivering dignity, opportunity, and empowerment to India’s villages.