Fashion is more than clothing—it’s identity, confidence, and self‑expression. For Pooja Shah Baheti, founder and creative director of Poppi, fashion is also about inclusivity and sustainability. Poppi was born out of her frustration with limited western‑wear options for Indian women—brands that didn’t understand Indian body types, lacked size diversity, and often sold outdated collections. Today, Poppi is redefining high street fashion in India, bringing global trends to curated closets with a focus on style, inclusivity, and mindful production.

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The Founder’s Vision

Pooja’s journey began with a simple but powerful realization: Indian women deserved better.

• Personal Experience: She often struggled to find outfits for holidays, birthdays, or brunches because brands didn’t carry her size or offered outdated styles.
• Mission: To create a brand that delivers the latest fashion trends while being inclusive of all body types.
• Values: Poppi is built on sustainability, simplicity, and a commitment to evolving supply chains to ensure guilt‑free style.

The Poppi Philosophy

Poppi is defined by unique, classy, and effortlessly chic styles. It blends femininity with playful elegance, offering pieces that feel fresh and versatile.

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• Occasion‑Ready: Whether it’s holidays, work, brunch, or a lazy Sunday, Poppi has the right piece for every moment.
• Global Inspiration: Styles are influenced by fashion‑forward cities across the world, tailored to suit the modern Indian woman.
• Sustainability: The brand is evolving its processes to reduce environmental impact, ensuring fashion remains stylish yet responsible.

Growth Story

Poppi’s journey is a testament to resilience and vision:

• Humble Beginnings: Started by a team of two in a spare apartment.
• Current Success: Now a thriving office with a hardworking team of 15, backed by loyal customers.
• Pandemic Challenge: Launched just before COVID‑19, Poppi faced immense hurdles but emerged stronger, proving its relevance and adaptability.

Cultural Impact

Poppi is more than a clothing brand—it’s a movement toward inclusivity and modernity in Indian fashion.

• Size Inclusivity: A core focus, ensuring women of all body types feel represented.
• Indian Identity in Global Fashion: Poppi aims to put India on the global fashion map, showcasing homegrown creativity.
• Community Connection: By listening to what women want “in the now,” Poppi builds trust and relevance.

Conclusion

For Pooja Shah Baheti, Poppi is not just about clothes—it’s about confidence, inclusivity, and sustainability. From a small apartment to a growing fashion house, Poppi’s journey reflects the changing aspirations of Indian women who want to look chic, feel empowered, and stay mindful of the planet.