D2C food brand Anveshan, founded by Kuldeep Parewa, Aayushi Khandelwal, and Akhil Kansal, has raised ₹150 crore ($15.8 million) in a Series B funding round led by Vertex Ventures Southeast Asia & India. The round also saw participation from International Finance Corporation (IFC), Swiggy co-founder Sriharsha Majety, and existing investors including Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt founders Aman Gupta and Sameer Mehta. Prior to this, Anveshan had raised $10.6 million from investors such as DSG Consumer Partners and Titan Capital.
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The fresh capital will be deployed to strengthen manufacturing infrastructure, enhance supply chain capabilities, and accelerate product innovation. Anveshan also plans to expand its omnichannel distribution network, invest in advanced testing systems, and deepen partnerships with rural micro-entrepreneurs and traditional food producers. This aligns with its mission of building a transparent, traceable farm-to-consumer ecosystem.
Founded in 2020, Anveshan has built a reputation as India’s most trusted staples brand, offering products like A2 ghee, cold-pressed oils, raw honey, multigrain atta, turmeric latte mix, and amlaprash. The company differentiates itself by using traditional processing methods and sourcing directly from rural producers, catering to consumers who seek cleaner, minimally processed food alternatives.
Anveshan claims to have achieved an annual revenue run rate of ₹280–300 crore and is now targeting ₹1,000 crore in revenue within the next 24–30 months. The roadmap includes expanding its atta portfolio, scaling offline distribution, strengthening owned digital channels, and investing heavily in consumer experience and product development.
The brand’s philosophy is rooted in purity, process, and purpose. Every batch undergoes 17+ quality tests, from A2 protein levels to pesticide traces, ensuring that purity is backed by science. Products are crafted in small rural units using native seeds and indigenous cattle breeds, with no brokers, blending, or shortcuts.
Anveshan’s impact extends beyond consumers to 7000+ farmers across India. By sourcing directly, offering fair prices, and ensuring timely payments, the company empowers rural communities and builds prosperity without displacement. Its micro-unit model strengthens local economies while preserving authenticity in food production.
Processing is done with integrity. Oils are cold-pressed under 40°C to retain nutrients, while ghee is crafted using the bilona method, a 30-hour process of slow churning and simmering. This respect for tradition ensures food that is both nutritious and trustworthy.
Looking ahead, Anveshan is positioning itself as a premium clean-label food brand competing with players like Two Brothers Organic Farm, Country Delight, Barosi, A2, and Tata Simply Fresh. With strong investor backing, a clear growth roadmap, and a commitment to sustainability, Anveshan is set to redefine India’s staples market — from farmers to families.
