Founded in 2025 by Manvi Agnihotri and Sheen Hitaishi, The Sweet Change is an emerging D2C food-tech brand on a mission to disrupt India’s sweetener industry. The startup recently raised ₹1.7 crore in a pre-seed funding round led by Rebalance, with participation from investors associated with IAN Angel Fund.
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The Sweet Change develops natural sweeteners positioned as alternatives to sugar and artificial sweetening products. Its flagship innovation combines monk fruit, allulose, and prebiotic guar fibre, making it India’s first gut-friendly monk fruit sweetener. The brand’s promise is simple: reduce sugar without giving up sweetness.
Co-founder Manvi Agnihotri, a clinical nutritionist with over a decade of experience and a Master’s in Food & Nutrition, has worked with 11,000+ patients. She observed one recurring challenge — people wanted to cut down on sugar but didn’t want to compromise on taste. Artificial sweeteners often left a bitter aftertaste or felt like a compromise. This frustration led to the creation of The Sweet Change.
Alongside her, Sheen Hitaishi drives storytelling, content, and community building, making healthier living relatable and enjoyable for modern consumers. Together, they are building a brand that blends science, nutrition, and consumer experience.
The company has already shown strong traction. Within a year of launch, The Sweet Change generated ₹1.69 crore in revenue, fulfilled 15,000+ orders, and reported an 84% month-on-month compounded growth rate. Monthly revenue jumped from ₹8 lakh to ₹50 lakh after the launch of its sweetener drops in March 2026. With 75% gross margins, the brand now ranks among the top sweetener brands on Amazon India.
The fresh capital will be used to expand distribution, launch new products, and scale presence in the sugar alternatives category. The Sweet Change is positioning itself in India’s $650 million sugar substitutes market, aiming to build a portfolio of natural sweeteners that consumers can trust.
Rebalance co-founders Aishwarya Malhi and Vikas Kumar noted, “The Sweet Change is not simply selling a sweetener. It is helping consumers make one of the most important dietary shifts of their lives without asking them to sacrifice the experience they love.”
By combining nutrition expertise, consumer-first storytelling, and clean-label innovation, The Sweet Change is redefining how India thinks about sweetness. It’s not just a product — it’s a movement towards healthier, guilt-free living.
