Founded in 2018 by Nitesh Singh and Sunil Chandra Saha, Blue Tea India is on a mission to bring authentic Ayurvedic herbal teas from India to the world. With a vision to uplift farming communities and create a new global category of herbal teas, the brand has already impacted thousands of lives while establishing itself as a premium tea exporter.
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Blue Tea’s journey began with a simple idea: to transform discarded flowers and herbs into healthy, sustainable teas. Today, the company works directly with farmer families, ensuring that herbs are grown, harvested, and delivered fresh — from farm to cup in just two weeks. This efficient supply chain guarantees freshness and authenticity in every sip.
The brand’s social impact is equally powerful. By 2025, Blue Tea aims to uplift 1,000 farmer families, converting them from traditional farming to flower farming. Already, the company has boosted the average income of Indian farmers by 5X. With 90% of its farmers being women, Blue Tea is also driving women empowerment in rural India.
Blue Tea is not just a tea brand; it is building a new global category. Positioned as an alternative to nutraceuticals, its herbal teas are designed to deliver wellness benefits while being accessible and enjoyable. This unique positioning has helped the brand carve out a niche in the global health and lifestyle market.
With presence in 12 countries, Blue Tea has become a recognized name internationally. It is an Amazon Premium Level Seller in India and a Launchpad brand in the USA. The company also holds trademarks in India and the UK, strengthening its global footprint.
The founders, Sunil and Nitesh, envision Blue Tea as the world’s largest herbal tea brand. Their focus is not only on scaling operations but also on ensuring that every cup of tea carries the story of sustainability, empowerment, and authenticity.
Blue Tea’s commitment goes beyond business. The company pledges 1% of its profits towards meals and education for underprivileged children, reinforcing its mission to advance communities alongside its growth.
From Kerala’s coconut farms to Assam’s tea gardens, India has always been a land of natural abundance. Blue Tea is channeling this heritage into a modern, global brand — one that delivers wellness, empowers farmers, and proves that sustainable business can be both impactful and profitable.
